Lisa Witter is the executive vice president and chief operating officer of Fenton Communications, the largest public interest communications firm in the country. She heads the firm’s practice in women’s issues and global affairs for clients including the Women for Women International, MoveOn.org, William and Flora Hewlett Foundation, David and Lucille Packard Foundation, American Medical Association, American Lung Association and many others. She is a co-founder of award-winning SheSource.org, an online brain trust of women experts to help close the gender gap among commentators in the news media. She is a political commentator, a seasoned public speaker on the political, nonprofit and philanthropic circuits. In 2004, she was a contestant on the Showtime reality show, “American Candidate.""

    Visit Lisa at co-authors' book website: The She Spot.

    The She Spot

    How can expand your outreach to connect with women in addition to men? Think both/and, not either/or.

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