• Edgar Schein is one of the founders of the organization development field, a widely respected scholar and a bestselling author
• Shows how the unique culture of DEC was responsible both for its early rise and for its ultimate downfall-a real-life classical tragedy
• Schein was a high-level consultant to DEC throughout its history, with unparalleled access to the company's story as it unfolded over the course of four decades
DEC Is Dead, Long Live DEC tells the 40-year story of the creation, demise, and enduring legacy of one of the pioneering companies of the computer age. Digital Equipment Corporation created the minicomputer, networking, the concept of distributed computing, speech recognition, and other major innovations. It was the number two computer maker behind IBM. Yet it ultimately failed as a business and was sold to Compaq Corporation. What happened?
Edgar Schein consulted to DEC throughout its history and so had unparalleled access to all the major players, and an inside view of all the major events. He shows how the unique organizational culture established by DEC's founder, Ken Olsen, gave the company important competitive advantages in its early years, but later became a hindrance and ultimately led to the company's downfall. Schein, Kampas, DeLisi, and Sonduck explain in detail how a particular culture can become so embedded that an organization is unable to adapt to changing circumstances even though it sees the need very clearly.
The essential elements of DEC's culture are still visible in many other organizations today, and most former employees are so positive about their days at DEC that they attempt to reproduce its culture in their current work situations. In the era of post-dot.com meltdown, raging debate about companies "built to last" vs. "built to sell," and more entrepreneurial startups than ever, the rise and fall of DEC is the ultimate case study.
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This pioneering work is based on a simple premise with profound implications: All organization and management theories are based on images, or metaphors, with paradoxical effects: they can create profound insights but also grotesque distortions. Morgan makes his case by showing how theories of organization and management have been shaped by a few powerful metaphors-most notably those of the machine, the living organism, culture, politics, and, more recently, the learning organization, complexity, chaos, flux, and change. With this seminal work, he shows how managers can avoid superficial management fads by selecting metaphors wisely and then using them creatively to generate insights, ideas, and new ways of working.
As the first book to offer a concrete method for integrating the strengths and overcoming the weaknesses of competing management perspectives, Images of Organization has established itself as a classic and influenced management thinking throughout the world. The new edition retains all the vitality of the original and has been updated to integrate significant research of the last decade. It has also been abridged and revised to increase its accessibility and usefulness for managerial audiences.
Images of Organization-The Executive Edition is a monumental work. No other management book covers so much ground while developing the implications for management with such force. Morgan is a master of the links between theory and practice. He has a gift for stripping complex ideas to fundamentals, and for fusing a kaleidoscope of insights into practical schemes for reading and shaping organizational life. This essential volume provides the kind of organizational "radar" system managers need to negotiate the demands of the 21st century. It is a resource they will turn to again and again.