To achieve success in any endeavor, you need to understand the fundamental aspects of that endeavor. To achieve success in project management, you should start with Project Management Fundamentals: Key Concepts and Methodology, Second Edition.
This completely revised edition offers new project managers a solid foundation in the basics of the discipline. Using a step-by-step approach and conventional project management (PM) terminology, Project Management Fundamentals is a commonsense guide that focuses on how essential PM methods, tools, and techniques can be put into practice immediately.
New material in this second edition includes:
• A thorough discussion of agile project management and its use in real-life situations
• Detailed explanations of the unique factors involved in managing service projects
• An enhanced appendix on management maturity models
• A new appendix on project communications and social networking
• Expanded coverage of the triple constraints in PM, going beyond scope, schedule, and cost to include quality, resources, and risks
As a refresher for the experienced project manager or as a comprehensive introductory guide for the new practitioner, Project Management Fundamentals: Key Concepts and Methodology, Second Edition, is the go-to resource that delivers.
2005
- Presents an original analysis of what the real sources of power are in America today
- Reveals the tactics used by corporate interests to wield hidden power
- Offers detailed strategic advice for how the Democrats can unite with grassroots social movements and form a powerful coalition for fundamental change
- Thom Hartmann, Air America radio host and bestselling author of Screwed, says "Hidden Power is the must-read book of the year. Buy three copies, at least, because you'll want to share a few with friends, and will never want to part with your own well-marked-up copy." read the full review
Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.
Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
2006
Tapping underserved markets for consumers, employees, or suppliers is not a new idea in business. When Henry Ford founded the Ford Motor Company in 1903, he proclaimed, "I will build a car for the great multitude." Ford understood that the real profits to be had in the auto business were not in selling luxury items to the well-to-do, but in providing essential transportation for ordinary folks. To achieve this goal, he both changed manufacturing processes to lower production costs, and also doubled his workers' wages to enable them to buy cars--creating the phenomenal success of the Model T. Today, businesses have the opportunity to increase profits and improve underserved communities by selling to them, and hiring and purchasing from them. While previous books have touted business opportunities in these underserved markets, none have outlined the specific strategies necessary to turn this business concept into a detailed business model. Until now.
Based on extensive research and featuring fifty case studies from leading corporations--including IBM, JPMorgan Chase, and Dreamworks--Untapped details the practical dos and don'ts every manager needs to know when approaching a new market. It shows how, by engaging consumers, workers, and suppliers, companies can create win-win partnerships with underserved communities. Corporations will discover a new source of increased sales, qualified workers, and marketable innovations as well as new ways to reduce costs and increase quality. The communities will get better products, more meaningful job opportunities, and an increased market for their own goods and services.
Organized around five key success factors the authors identified during their study of pioneering corporations, this innovative book clearly outlines how to establish the kinds of win-win partnerships that are vital to succeeding in these complex but potentially rewarding markets. Combining practical tools, case studies, and careful analysis, Untapped provides concrete guidance for investing in and partnering with underserved communities to create not only significant competitive advantages but also vibrant communities in which to live, work, and do business.
- Offers detailed, tested, practical advice to help corporations increase sales, recruit qualified workers, spur innovation, reduce costs, and improve quality by working with overlooked low-income communities
- Shows how to structure these relationships so that they are beneficial for both the communities and the corporations
- Features over fifty case studies from leading corporations, including IBM, JPMorgan Chase, and HP
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