Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it.

Digital transformation is more important than ever now that we're in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail.

Why? Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it's not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track.

You want to disrupt before you are disrupted—be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime.

All of us—business executives and artists, audiences and consumers—can benefit from seeing the world with both an aesthetic sensibility and a strategic bent. When you see yourself as an artist, everything you do can be a work of art—planning strategies, developing technologies, creating new products, working in teams and serving customers.

In the traditional model, business operates in an economic flow of inputs
(resources and raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution). Davis and McIntosh show that artistic flow operates the same way, but with inputs that include things like emotion, imagination, and intuition; and outputs that include things like beauty, meaning, excitement, and enjoyment. Step by step, Davis and McIntosh show how you and your company can blend the two flows, interweaving them to achieve both success and fulfillment in everything you do.

By blending the aesthetic and emotional richness of the arts with the strategic and operational perspectives of business, you'll begin to see texture where everybody else is seeing shapes. You'll see colors where others see only grays. You'll see not just what is, but also what can be.

• Stan Davis is author of the bestselling books BLUR (more than 250,000 copies sold), 2020 Vision (more than 100,000 copies sold), and Future Perfect (more than 100,000 copies sold)
• Shows how bringing an artistic sensibility to business can improve business performance and increase personal work satisfaction
• Includes detailed, practical advice for implementing the ideas in the book, as well as a wealth of real-world examples

People have moved away from Mother Earth, bringing heartache, pain, and other maladies of the modern age. The “self-help” movement claims to offer peace and fulfillment to individuals, but this solitary approach takes us only so far. Ultimately, it is in communion with our fellow beings and the natural world that we are made whole. We need to leave the path of Me and follow the path of We.

This poetic, evocative story presents the meditations of an ancient Anasazi tribesman who rejects his family and sets off on a journey through the desert. He walks seven paths, each teaching a lesson symbolized by an element of the natural world: light, wind, water, stone, plants, animals, and, finally, the unity of all beings with the Creator. The Seven Paths reveals a source of wisdom, restoration, and renewal familiar to native people but lost to the rest of us, seven elements among nature that combine to mend human hearts.

“This book reminds us of what we have in common: the power to create a good life for ourselves and for others, no matter what the world has in store for us.” —Michael J. Fox

This book reveals that people with disabilities are the invisible force that has shaped history. They have been instrumental in the growth of freedom and birth of democracy. They have produced heavenly music and exquisite works of art. They have unveiled the scientific secrets of the universe. They are among our most popular comedians, poets, and storytellers. And at 1.2 billion, they are also the largest minority group in the world.

Al Etmanski offers ten lessons we can all learn from people with disabilities, illustrated with short, funny, inspiring, and thought-provoking stories of one hundred individuals from twenty countries. Some are familiar, like Michael J. Fox, Greta Thunberg, Stephen Hawking, Helen Keller, Stevie Wonder, and Temple Grandin. Others deserve to be, like Evelyn Glennie, a virtuoso percussionist who is deaf—her mission is to teach the world to listen to improve communication and social cohesion. Or Aaron Philip, who has revolutionized the runway as the first disabled, trans woman of color to become a professional model. The time has come to recognize people with disabilities for who they really are: authoritative sources on creativity, love, sexuality, resistance, dealing with adversity, and living a good life.

You don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving.

So many salespeople believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success.

Selling from Your Comfort Zone shifts away from pushy and spammy sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success.

Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Hall's Alignment Marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone to the edge of its safe boundaries. By adopting this approach, you can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.

Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.

• A step-by-step guide any organization can use to build an effective, ethical marketing strategy
• Features examples from such companies as Patagonia, General Mills, Clif Bar, and many others
• Written by two award-winning entrepreneurs known for their inventive marketing approaches