Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thom Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. As Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, he shows you precisely how to master this technology—how to crack the communications code—providing examples dating from the time of the Founding Fathers to the present day.
We live in a world that needs radical transformation if our children and grandchildren are to live healthy, peace-filled lives. But where to start? In this inspiring new book, activist Roberto Vargas says the answer lies surprisingly close: at home, with our closest relationships.
In our daily lives we experience countless opportunities to empower, inspire, and support positive change in those around us. In Family Activism Vargas explains how fostering what he calls familia—close, loving connections with our relatives and with those we choose to call family—can help us develop the skills and attitudes we need to tackle broader problems in our community, our nation, and the world.
Vargas explains the ideas underlying the familia approach and the techniques that support it using examples from his own life, some of them very emotionally charged. He does more than just describe practices like the family council, unity circles, and family ceremonies—he shares how they transformed him as a husband, father, son, brother, friend, and as a committed community activist. Each chapter ends with a series of questions that will help readers understand these practices more deeply and apply them inside and outside of the family.
Design and cultivate remote work teams that actually work.
From the experts who brought you The Long-Distance Leader and The Long-Distance Teammate comes the proven and practical guide for leaders to consciously design teams, define and create their desired culture, and encourage and nurture employee engagement-all from a distance.
Team design and culture are often presented as separate concepts when they are in fact intertwined in the remote work setting. Using the 3C model of communication, collaboration, and cohesion, leaders will be given the tools to overcome challenges, such as proximity bias and deteriorating social connections, to create an environment where everyone can contribute and add value equally, regardless of location.
The 3Cs are
Communication-While communication is a fundamental part of being human, it is also a critical foundation of successful work. Without it, teams break down.
Collaboration-Remote leaders face the misguided belief that physical presence is required to have a collaborative team. The truth is that proximity has nothing to do with successful collaboration.
Cohesion-This dimension includes decidedly nonstructural aspects, such as relationships, trust, and accountability. While difficult to measure, a team's cohesion is critical to its success.
Using this framework, leaders of all levels will learn to assess, design, and develop their communication channels, methods for remote collaboration, and ability to foster cohesion to build successful long-distance teams. While a hybrid culture will be different, it can, when done right, be better than what existed before.
Greatness Redefined for the 21st Century Today's business climate is defined by speed, social technologies, and people's expectations of “values” besides value. As a result, leaders have to create an outstanding culture for all, no matter who they are or what they do for the organization. This groundbreaking book, from the creators of the gold-standard Fortune 100 Best Companies to Work For list, shows how it's done. Through inspiring stories and compelling research, the authors demonstrate that great places to work for all benefit the individuals working there and contribute to a better global society—even as they outperform in the stock market and grow revenue three times faster than less-inclusive rivals. This is a call to lead so that organizations develop every ounce of human potential.
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
America's most popular progressive radio host and New York Times bestselling author Thom Hartmann reveals how and why neoliberalism became so prevalent in the United States and why it's time for us to turn our backs to it.
While America is at a crossroads regarding its economic future, many of us don't fully understand how we got here. In this powerful and accessible book, Thom Hartmann demystifies neoliberalism and explains how we can use this pivotal point in time to create a more positive future.
This book traces the history of neoliberalism-which applies to a set of capitalistic philosophies favoring free trade, financial austerity, and deregulation-up to the present. Hartmann explains how neoliberalism was sold as a cure for wars and the Great Depression. He outlines the impact that it has had on America, looking at different sectors, including healthcare, unemployment, and education.
Hartmann highlights how America can go one of two ways: continue going down the road to neoliberal oligarchy, as supported by the GOP, or choose to return to FDR's Keynesian economics, raise taxes on the rich, reverse free trade, and create a more pluralistic society.
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