Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going “beyond green”--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer.

Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.

The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

• By a trailblazing expert in green marketing

• Demonstrates how to effectively market green to mainstream consumers

• Filled with success stories from sustainability leader including Ottman's Fortune 500 and entrepreneurial clients

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Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer.

Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.

The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

Imagine ending poverty at home and around the globe in our own lifetimes. With creativity and imagination this book invites us to look at our very ordinary days, from waking up in the morning to going to bed in the evening, and to begin to think about combating poverty in new, inventive ways.Our Day to End Poverty invites us to look at the twenty-four hours in our very ordinary days and to begin to think about poverty in new and creative ways. The authors offer scores of simple actions anyone can take to help eradicate poverty. Each chapter takes a task we undertake during a typical day and relates it to what we can do to ease the world's suffering. We begin by eating breakfast, so the first chapter focuses on alleviating world hunger. We take the kids to school--what can we do to help make education affordable to all? In the afternoon we check our email--how can we ensure the access to technology that is such an important route out of poverty? The chapters are short and pithy, full of specific facts, resources for learning more, and menus of simple, often fun, and always practical action steps. Anne Frank wrote, "How wonderful it is that nobody need wait a single moment before starting to improve the world." Let's get started. It is our day to end poverty.

• Offers practical, easy steps anyone can take to help end extreme poverty
• Cleverly organized around the tasks we undertake in a typical day
• Helps you connect your daily experiences to those of people around the world

Bestselling author Bill George (True North 150,000 copies sold) and longtime corporate executive Doug Baker have participated for decades in a unique small group of peers dedicated to personal growth and leadership development. In this book they provide the first practical guide — including detailed instructions, rules, and resources — for anyone to start and manage such a group on their own.The challenges we face these days are so great that we cannot rely entirely on ourselves, our communities, or our organizations to support us and help us stay on track. We need a small group of people with whom we can have in-depth discussions and share intimately about the most important things in our lives—our happiness and sadness, our hopes and fears, our beliefs and convictions. For the past thirty-five years, Bill George and Doug Baker have found the answer in what they call True North Groups. “At various times,” George and Baker write, “a True North Group will function as a nurturer, a grounding rod, a truth teller, and a mirror. At other times the group functions as a challenger or an inspirer. When people are wracked with self-doubts, it helps build their courage and ability to cope.” Drawing on recent research in psychology and sociology, George and Baker explain why True North Groups are so critical to helping us develop the self-awareness, compassion, emotional intelligence, and authenticity required to be inspired human beings and inspiring leaders. They cover every detail from choosing members, establishing norms, and dealing with conflicts to evaluating progress and deciding when it’s time to restructure. True North Groups provides a wealth of practical resources, including suggested topics for the first twelve meetings, advice on facilitating groups, techniques to evaluate group satisfaction, and much more. For the millions of people who are searching for greater meaning and intimacy in their lives, this book will help them to grow as leaders and as people—and to stay on course to their True North.

We may be living longer, but people are more socially isolated than ever before. As a result, we are hindered both mentally and physically, and many of us are looking for something concrete we can do to address problems like poverty, racism, and climate change. What if solutions could be found on your very doorstep or just two door knocks away?

Cormac Russell is a veteran practitioner of asset-based community development (ABCD), which focuses on uncovering and leveraging the hidden resources, skills, and experience in our neighborhoods. He and John McKnight, the cooriginator of ABCD, show how anyone can discover this untapped potential and connect with his or her neighbors to create healthier, safer, greener, more prosperous, and welcoming communities. They offer a wealth of illustrative examples from around the world that will inspire you to explore your own community and discover its hidden treasures.

You will learn to take action on what you already deeply know-that neighborliness is not just a nice-to-have personal characteristic but essential to living a fruitful life and a powerful amplifier of community change and renewal.­

The corporation has become the core institution of the modern world. Designed to seek profit and power, it has pursued both with endless tenacity, steadily bending the framework of law and even challenging the sovereign status of the state. Where did the corporation come from? How did it get so much power? What is its ultimate trajectory? After he sold his successful computer book publishing business to a large corporation, Ted Nace felt increasingly driven to find answers to these questions. In Gangs of America he details the rise of corporate power in America through a series of fascinating stories, each organized around a different facet of the central question: "How did corporations get more rights than people?" Beginning with the origin of the corporation in medieval Great Britain, Nace traces both the events that shaped the evolution of corporate power and the colorful personalities who played major roles. Gangs of America is a uniquely accessible synthesis of the latest scholarly research, a compelling historical narrative, and a distinctive personal voice.The corporation has become the core institution of the modern world. Designed to seek profit and power, it has pursued both with endless tenacity, steadily bending the framework of law and even challenging the sovereign status of the state. Where did the corporation come from? How did it get so much power? What is its ultimate trajectory? After he sold his successful computer book publishing business to a large corporation, Ted Nace felt increasingly driven to find answers to these questions. In Gangs of America he details the rise of corporate power in America through a series of fascinating stories, each organized around a different facet of the central question: "How did corporations get more rights than people?" Beginning with the origin of the corporation in medieval Great Britain, Nace traces both the events that shaped the evolution of corporate power and the colorful personalities who played major roles. Gangs of America is a uniquely accessible synthesis of the latest scholarly research, a compelling historical narrative, and a distinctive personal voice.

• Just as Fast Food Nation revealed the sordid underside of the fast-food industry, Gangs of America tells the hidden story of how corporations gained their unprecedented power --- and what it means for you 

• Written in an accessible, personable style that reflects the author's unique background as both a successful businessman and an engaged activist

Karen Hough doesn't want you to be “perfect.” People fear public speaking because they worry about having to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep. It's authenticity and passion that win people over, she says, not “polish.” But you can't be authentic if you're following guidelines that drain the life and personality out of your presentation.

Hough debunks over a dozen myths about presenting to make it more fun and natural for everyone. She explains how practicing in front of a mirror makes you worse, why you should never end with questions, and much more. She includes true stories of people who not only were able to become great presenters by being “bad” but actually came to enjoy it! Like them, by following Karen Hough's wise and witty advice, you'll be able to tear up the old rules and embrace and develop your own style. You'll be freed to be a living, breathing, occasionally clumsy human being whose enthusiasm is powerful and infectious.