Bruno Rochehas been the chief economist of Mars, Inc., since 2006 and leads Catalyst, a global thought leadership capability and internalthink tank for Mars, Inc., where the ideas in this book were first proposed. Roche alsois part ofthe World Economic Forum.

Bruno Roche has been the chief economist of Mars, Inc., since 2006 and leads Catalyst, a global thought leadership capability and internal think tank for Mars, Inc., where the ideas in this book were first proposed. Roche also is part of the World Economic Forum.