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Be Your Own Brand

In this extensively revised new edition of one of the pioneering and bestselling books in the growing category of persona...

  • Choose to be Inspired

    David McNally posted a blog post

    Choose to be Inspired

    Several years ago I was in a taxi heading to a hotel in New Jersey where I was to be a keynote speaker at a conference. Taxis are often driven by the most intelligent, engaging people if one only chooses to connect. How we got into this conversation I cannot recall but what the driver said was...

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    April 22, 2016

  • We Can Safely Say You’re Cured

    David McNally posted a blog post

    We Can Safely Say You’re Cured

    These words spoken to me on December 3rd by my surgeon at the Mayo Clinic in Rochester, Minnesota were both unexpected and stunning. It had been five years since a malignant tumor was discovered on the left side of my neck and my journey with cancer had begun. I was aware that, statistically, t...

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    December 13, 2015

  • Time Tested Principles for Business and Life

    David McNally posted a blog post

    Time Tested Principles for Business and Life

    There are moments in our lives when the impact is so profound that we are changed forever. When I was in my mid-twenties, I attended a management seminar based on Earl Nightingale’s audio series – Lead the Field. Nightingale was known as the Dean of Motivation and to suggest that I was motivate...

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    October 28, 2015

  • Strong Brands are Distinctive

    David McNally posted a blog post

    Strong Brands are Distinctive

    Strong brands may have attractive logos and packaging, but that is not what makes them successful. All strong brands are built on a clear belief system. They know it is the value provided – which reflects the values within – that people care about and the reason they become loyal customers. Fed...

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    August 12, 2015

  • My Grandson – The Graduate

    David McNally posted a blog post

    My Grandson – The Graduate

    My vision for my grandson, Evan, has always been huge. First and foremost a golf superstar. We have been golf buddies since he could barely swing a club. His vision is as far reaching as what seems to be the most fun thing to do in the next 24 hours. I am totally content to live with our separa...

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    June 11, 2015

  • My Grandson The Graduate

    David McNally posted a blog post

    My Grandson The Graduate

    My vision for my grandson, Evan, has always been huge. First and foremost a golf superstar. We have been golf buddies since he could barely swing a club. His vision is as far reaching as what seems to be the most fun thing to do in the next 24 hours. I am totally content to live with our sepa...

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    June 10, 2015

  • My Best Boss

    David McNally posted a blog post

    My Best Boss

    An irony I have noticed over the years is the unexpected response people have to my speeches and/or presentations. It is quite often humbling. For example, I may feel that I was in the zone, every sentence flowing seamlessly and the message extremely well received and inspiring. Then someone from...

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    April 14, 2015

  • Brand Moments

    David McNally posted a blog post

    Brand Moments

    Your Personal Brand is one of your most important assets. Your brand is the reflection of how others perceive you – Do you act professionally? Do you have high standards? Do you have clear values? Are you enjoyable to work with? Are you negotiable? Do you follow through on your commitments? Are y...

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    March 23, 2015

  • Let’s Thrive in 2014!

    David McNally posted a blog post

    Let’s Thrive in 2014!

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    March 6, 2015

  • Stop Doing – Start Creating

    David McNally posted a blog post

    Stop Doing – Start Creating

    The following question was asked in a survey of senior citizens: “If you had your life to live over again, what would you do differently?” The dominant theme from all of the answers was: “I would take more time to think about my life, to consider the choices and decisions I was making and reflect...

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    March 6, 2015

  • The Perfect Brand Ambassador

    David McNally posted a blog post

    The Perfect Brand Ambassador

    We have all had experiences when the level of service received by an organization is exceptional. That service is always delivered by exceptional people – people who understand that empathy, understanding and the desire to be of service are the fundamental keys to creating and keeping clients or ...

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    March 6, 2015

  • Google Has A Breakthrough

    David McNally posted a blog post

    Google Has A Breakthrough

    One of the fascinating aspects of growing older is to witness that which has been established for eons announced as an epiphany for an individual or organization. Such was my experience as I read an article about Google in the Harvard Business Review. Authored by David Garvin, it is entitled: How...

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    March 6, 2015

  • Accomplished Women — Interesting Lives

    David McNally posted a blog post

    Accomplished Women — Interesting Lives

    As the father of four daughters I have a significant investment in ensuring they feel fully empowered to fulfill their dreams and goals. I confess to being strongly influenced in this endeavor by the fact that for all of my life I have been surrounded by confident women whose drive, capabilities ...

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    March 6, 2015

  • A Story Within The Story

    David McNally posted a blog post

    A Story Within The Story

    I confess to being a sucker for an inspiring story. There is nothing like being lifted out of the negative noise of the daily news and being made aware that the world is full of people who choose to rise above their circumstances and reach for the stars. One such example I discovered in an articl...

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    March 6, 2015

  • Motivation is about Feelings

    David McNally posted a blog post

    Motivation is about Feelings

    At TransForm we are often asked for the “secret” to motivation. How do leaders inspire vast numbers of people to passionately embrace what their company stands for and be committed ambassadors of the brand? Do not look for the answer in an appeal to the mind. It is found in the hearts and souls o...

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    March 6, 2015

  • Complex versus Complicated

    David McNally posted a blog post

    Complex versus Complicated

    Business is often, by its very nature, complex. TransForm has clients that have seemingly endless moving parts, which operate 24/7 in every time zone in the world, and whose employees and vendors come from every corner of the world. The challenge for all of them is that, despite complexity, the e...

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    March 6, 2015

  • ‘Tis the Season to Give and be Jolly!

    David McNally posted a blog post

    ‘Tis the Season to Give and be Jolly!

    Have you noticed that it is the givers who get? How rewards follow service? How the people who make the most memorable impression on us are those that make a difference in our lives? Do you ever reflect on what inspires you, what fulfills you, what delights you, what you truly value? What have we...

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    March 6, 2015

  • Your Most Important New Year’s Resolution

    David McNally posted a blog post

    Your Most Important New Year’s Resolution

    A man was hurrying back to his office having been delayed at a lunch meeting. As he moved quickly along the mall, his eyes were directed to another man who was window shopping outside a major department store. For a moment he was completely distracted for the man seemed so familiar. That afternoo...

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    March 6, 2015

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  • Five Tips for Effective and Authentic Personal Branding Using Social Media

    David McNally posted a blog post

    Five Tips for Effective and Authentic Personal Branding Using Social Media

    David McNally and Karl D. Speak’s expanded and revised version of Be Your Own Brand provides an updated and expanded framework to their pioneering work on personal brand. This fresh new approach is built upon the platform that everybody has a brand and anyone can become a strong brand.A new ...

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    January 2, 2014

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