Jonathan Cagan's Page

    Jonathancagan

    Built To Love

    How can you create products and services which really connect with a customer's emotions?

    • Connecting with your Inner Child

      Jonathan Cagan posted a blog post

      Connecting with your Inner Child

      In the realm of breakfast foods, Pop-Tarts is unlike any other.  A true breakfast treat, sugary enough to give pause to health-minded moms, they entice with more than simply their flavor, providing an experience that transcends simply the combination of ingredients.  Now, Kelloggs is building o...

      Read more

      April 19, 2017

    • Changing Emotions

      Jonathan Cagan posted a blog post

      Changing Emotions

      When creating a product, it is important for a company to recognize emotion-based market segmentation. Customer segments can differ in terms of their emotions about the same product. Younger teenagers may see their first cell phone as a symbol of freedom and a step of independence away from the...

      Read more

      April 19, 2017

    • Take XBox Kinect on an emotion-driven ride

      Jonathan Cagan posted a blog post

      Take XBox Kinect on an emotion-driven ride

      We got the new XBox 360 Kinect this week.  Wow.  What fun!  What a great experience.  The unit itself is classy, projecting a feeling of substance and elegance.  It self-calibrates, engendering a feeling of relief that it is so easy to use, and even better it immediately gets you to the fun.  B...

      Read more

      May 18, 2015

    • Holiday Shopping

      Jonathan Cagan posted a blog post

      Holiday Shopping

      As the shopping holiday season approaches, many have been focusing on product prices, with buzz about high profile retailer promotions that are taking place earlier than ever, long before Black Friday.  And then there are some products that customers seek to buy, pre-ordering if necessary, and ...

      Read more

      May 18, 2015

    • Verizon and the iPhone…why AT&T must be scared

      Jonathan Cagan posted a blog post

      Verizon and the iPhone…why AT&T must be scared

      Everyone knows that the rumors are true.  They have to be, for Verizon is now selling the iPad.  In just months if not sooner, Verizon will offer the iPhone, ending the 5-year exclusive relationship between Apple and AT&T.  The iPhone was the first broad-reaching smartphone, and many feel i...

      Read more

      May 18, 2015

    • Fast Lines, Fast Beers, Fast Checkout

      Jonathan Cagan posted a blog post

      Fast Lines, Fast Beers, Fast Checkout

      Ever get really frustrated, even angry, while waiting in line for a beer at the football game? A company named GrinOn has tackled that problem. GrinOn recently invented the Bottoms Up Draft Beer Dispensing System, which fills a beer glass from the bottom up to minimize the time it takes to fi...

      Read more

      May 18, 2015

    • Taking (Some) of the Agony out of Air Travel

      Jonathan Cagan posted a blog post

      Taking (Some) of the Agony out of Air Travel

      Air travel is an extremely emotional experience, yet very few companies have leveraged emotion as a way to enhance the air travel experience. Southwest has sought to make a more enjoyable and pleasant flight experience overall; others are beginning to look for new ways to connect the emotion of...

      Read more

      May 11, 2015

    • Choosing a College: Choosing Carnegie Mellon University

      Jonathan Cagan posted a blog post

      Choosing a College: Choosing Carnegie Mellon University

      It may seem that big life choices should be based solely on a rational decision making process, but emotions can be just as much a part of the decision. From where to live to where to go to school, people are constantly influenced not only by what they think, but how they feel. There are many f...

      Read more

      May 11, 2015

    • Creating “A Little Weirdness”

      Jonathan Cagan posted a blog post

      Creating “A Little Weirdness”

      Many of these blog entries have explored how emotions can help to create a product or service that customers love to use and interact with. These same principles can be applied to the design of a business or a corporate culture. Looking at Fortune’s “Top 100 Best Companies to Work For”, many of...

      Read more

      May 11, 2015

    • jonathancagan

      Jonathan Cagan is now a member of Berrett-Koehler Community

    Jonathan hasn't added any Favorite Books

    Create group or Browse groups

    Jonathan is not in any groups yet