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Peterboatwright

  • Connecting with your Inner Child

    Peter Boatwright posted a blog post

    Connecting with your Inner Child

    In the realm of breakfast foods, Pop-Tarts is unlike any other.  A true breakfast treat, sugary enough to give pause to health-minded moms, they entice with more than simply their flavor, providing an experience that transcends simply the combination of ingredients.  Now, Kelloggs is building o...

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    April 19, 2017

  • Connecting with your Inner Child

    Peter Boatwright posted a blog post

    Connecting with your Inner Child

    In the realm of breakfast foods, Pop-Tarts is unlike any other.  A true breakfast treat, sugary enough to give pause to health-minded moms, they entice with more than simply their flavor, providing an experience that transcends simply the combination of ingredients.  Now, Kelloggs is building o...

    Read more

    March 6, 2015

  • Take XBox Kinect on an emotion-driven ride

    Peter Boatwright posted a blog post

    Take XBox Kinect on an emotion-driven ride

    We got the new XBox 360 Kinect this week.  Wow.  What fun!  What a great experience.  The unit itself is classy, projecting a feeling of substance and elegance.  It self-calibrates, engendering a feeling of relief that it is so easy to use, and even better it immediately gets you to the fun.  B...

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    March 6, 2015

  • Holiday Shopping

    Peter Boatwright posted a blog post

    Holiday Shopping

    As the shopping holiday season approaches, many have been focusing on product prices, with buzz about high profile retailer promotions that are taking place earlier than ever, long before Black Friday.  And then there are some products that customers seek to buy, pre-ordering if necessary, and ...

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    March 6, 2015

  • Verizon and the iPhone…why AT&T must be scared

    Peter Boatwright posted a blog post

    Verizon and the iPhone…why AT&T must be scared

    Everyone knows that the rumors are true.  They have to be, for Verizon is now selling the iPad.  In just months if not sooner, Verizon will offer the iPhone, ending the 5-year exclusive relationship between Apple and AT&T.  The iPhone was the first broad-reaching smartphone, and many feel i...

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    March 6, 2015

  • Changing Emotions

    Peter Boatwright posted a blog post

    Changing Emotions

    When creating a product, it is important for a company to recognize emotion-based market segmentation. Customer segments can differ in terms of their emotions about the same product. Younger teenagers may see their first cell phone as a symbol of freedom and a step of independence away from the...

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    March 6, 2015

  • Emotion and Function

    Peter Boatwright posted a blog post

    Emotion and Function

    Emotional enhancements to a product can allow it to stand out in a category that is seemingly very functional. The KitchenAid mixer has been a popular kitchen appliance for decades. The KitchenAid is a high quality product, but quality is not always enough to stand out from the competition. The...

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    March 6, 2015

  • Fast Lines, Fast Beers, Fast Checkout

    Peter Boatwright posted a blog post

    Fast Lines, Fast Beers, Fast Checkout

    Ever get really frustrated, even angry, while waiting in line for a beer at the football game? A company named GrinOn has tackled that problem. GrinOn recently invented the Bottoms Up Draft Beer Dispensing System, which fills a beer glass from the bottom up to minimize the time it takes to fi...

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    March 6, 2015

  • Taking (Some) of the Agony out of Air Travel

    Peter Boatwright posted a blog post

    Taking (Some) of the Agony out of Air Travel

    Air travel is an extremely emotional experience, yet very few companies have leveraged emotion as a way to enhance the air travel experience. Southwest has sought to make a more enjoyable and pleasant flight experience overall; others are beginning to look for new ways to connect the emotion of...

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    March 6, 2015

  • Choosing a College: Choosing Carnegie Mellon University

    Peter Boatwright posted a blog post

    Choosing a College: Choosing Carnegie Mellon University

    It may seem that big life choices should be based solely on a rational decision making process, but emotions can be just as much a part of the decision. From where to live to where to go to school, people are constantly influenced not only by what they think, but how they feel. There are many f...

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    March 6, 2015

  • Creating “A Little Weirdness”

    Peter Boatwright posted a blog post

    Creating “A Little Weirdness”

    Many of these blog entries have explored how emotions can help to create a product or service that customers love to use and interact with. These same principles can be applied to the design of a business or a corporate culture. Looking at Fortune’s “Top 100 Best Companies to Work For”, many of...

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    March 6, 2015

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