How Could This Be?

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



Over 17 million views and countless articles and references in mainstream media, and, well, it's just a really silly, repetitive song with a poor graphic interface.
Over 17 million views and countless articles and references in mainstream media, and, well, it's just a really silly, repetitive song with a poor graphic interface. How and why is this video a viral legend? Your guess is as good as ours, but one thing is for sure -- you'll never get the song out of your head.