Share This!

How You Will Change the World with Social Networking

Deanna Zandt (Author)

Publication date: 06/14/2010

Share This!

Shows how we can join the conversation online and share our stories to help make the world a better place.

  • Shows how both activists and the casually progressive can leverage the power of social networks for social change
  • Helps readers maintain credibility, establish new connections, deal with common fears, and have a good time
  • Authoritative but aggressively non-technical-like talking to a real person with a great sense of humor who really knows her stuff

Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there's anything wrong with that).

At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn't change. Progressives need to get on social networks and share their stories, join conversations, connect with others-and not just others exactly like themselves. It's vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, "creating a just society is sort of like the evolution of the species-if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off."

But there are definitely dos and don'ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts "how to get started" advice for both individuals and organizations.

The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change-and, incidentally, have some fun doing it.

Read more and meet author below



Paperback:
9781605094168

$16.95
(member price: $15.26)
Free shipping on all orders from the BK Publishers store.
Or find a local bookseller with Indiebound.

Other Available Formats and Editions

9781605094175

$16.95
(member price: $11.87)
Bulk Discounts
Rights Information


Featured Books



Invisible Martyrs

“This is an extraordinary book, written by an extraordinary woman. Qazi is a master storyteller, capturing the emotion as well as...

Leadership and Self-Deception

This third edition of an international bestseller—over 2 million copies sold worldwide and translated into 33 languages—details how its powerful insights...

More About This Product

Overview

Shows how we can join the conversation online and share our stories to help make the world a better place.

  • Shows how both activists and the casually progressive can leverage the power of social networks for social change
  • Helps readers maintain credibility, establish new connections, deal with common fears, and have a good time
  • Authoritative but aggressively non-technical-like talking to a real person with a great sense of humor who really knows her stuff

Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there's anything wrong with that).

At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn't change. Progressives need to get on social networks and share their stories, join conversations, connect with others-and not just others exactly like themselves. It's vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, "creating a just society is sort of like the evolution of the species-if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off."

But there are definitely dos and don'ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts "how to get started" advice for both individuals and organizations.

The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change-and, incidentally, have some fun doing it.

Back to Top ↑

Meet the Author


Visit Author Page - Deanna Zandt

Deanna Zandt is a media technologist, the co-founder of and partner at Lux Digital, and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler 2010). She is a consultant to key media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower's Hightower Lowdown. Zandt is contributor to Forbes.com via her ForbesWoman "Prospect: Tech" blog, and a social media advice contributor NPR's flagship news program, "All Things Considered." She has advised the White House on digital strategy and public engagement. Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.

Zandt works with groups to create and implement effective web strategies toward organizational goals of civic engagement and cultural agency, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including TEDxBerlinSXSW Interactive, Tribeca Film Festival, re:publicaPersonal Democracy Forum, Ignite (NYC)Netroots Nation, the National Conference on Media Reform, Facing Race, Web 2.0 Expo, BioneersWomen Action & The Media, and provides beginner and advanced workshops both online and in person.

In 2012, the Planned Parenthood Federation of America awarded Deanna their first-ever social media Maggie Award for Media Excellence for her work on the Planned Parenthood Saved Me Tumblr blog during the Susan G Komen crisis. Deanna was a fellow at American University's Center for Social Media (2010-2011), and at the Progressive Women's Voices program at the Women's Media Center (2009). She is on the board of the Applied Research Center, a racial justice think tank and home for media and activism, and Women Action & The Media, the activism home of gender justice in the media. Deanna also serves as an advisor to Social Media Week NYC, and the Media Ideation Fellowship.

In addition to her technology work, Deanna writes and illustrates graphic stories and comics, and volunteers with dog rescue organization Rat Terrier ResQ.

Back to Top ↑


Table of Contents

Part One: The Power of Sharing

Chapter 1: Welcome to the Future, or, The Birth of Sharing

Chapter 2: Sharing for the Rest of Us

Chapter 3: How the Magic Happens

Chapter 4: Freedom of Information Act(ion)

Chapter 5: How Connectors Feed the Magic of Sharing

Chapter 6: Onward, Young Sharer

Part Two: Are We There Yet?

Chapter 7: Why the Aggregation of Influence is a Bad Thing

Chapter 8: A Brief State of the Internet Union

Chapter 9: The Dangers of Replicating Bias and Exclusion Online

Chapter 10: Won't Mobile Fix Everything?

Chapter 11: Change, not Band-Aids

Part Three: We Are What You Share

Chapter 12: Trading in Karma

Chapter 13: On the Internet, Everybody Knows You're a Dog

Chapter 14: Your Life Makes History

Chapter 15: Diving In

Chapter 16: How Sharing Inspires Social Change

Chapter 17: Authenticity, the Great Equalizer

Chapter 18: Know Your Network, Know Yourself

Part Four: Trust Everyone

Chapter 19: The Anatomy of Organic Authority

Chapter 20: Institutional Authority on the Hot Seat

Chapter 21: Size Doesn't Matter -- Relationships Do

Chapter 22: Avoiding the Newest Numbers Trap

Chapter 23: An Abundance of Attention

Chapter 24: Information Wildfires

Chapter 25: I'm Not Dead Yet: Stopping Info Misflow

Chapter 26: When Twittering Goes Awry

Chapter 27: Lessons of Iran's Aftermath

Chapter 28: Your Networks Save the Day

Chapter 29: Your Network's Role in Building and Managing Your Authority -- Sanely

Chapter 30: Playing by New Rules

Part Five: Sharing is Daring

Chapter 31: Free-For-All Organizing, and the Secret Tyrants We All Are

Chapter 32: How to Be a Useful Agent of Change

Chapter 33: Lions and Tigers and Bears! Oh, My(Space)! - The Fears People Have

Chapter 34: The Monsters Under the Bed

Chapter 35: The Benefits Far Outweigh the Hard Parts

Conclusion: What the Future Holds

Resources

Yeah, But...

Tips for Individuals

Tactics for Organizations

Crowdfunding Share This!

Notes & Treats

Acknowledgments

Index

About the Author

Back to Top ↑

Endorsements

"Deanna Zandt has a techie's brain and an organizer's heart. With this book, she shows us definitively (and entertainingly too) how our personal stories can do more than fill out our consumer profile. Together, they say, we can change the world. Deanna shows us how we can come together in a whole new way, right now."

-- Laura Flanders, host of GRITtv and GRITradio and author of Blue Grit


"Greedheads and boneheads, arrogance and ignorance. Can everyday people buck the system? Yes! Zandt shows us how, and how to have fun doing it!"

-- Jim Hightower, national radio commentator and author of Swim Against the Current


"You've never read a book like this before. Embrace the new. Go for it. It just might change your life."

--Don Hazen, Executive Editor, AlterNet.org

Back to Top ↑