Get to the Point!

Sharpen Your Message and Make Your Words Matter

Joel Schwartzberg (Author)

Forthcoming: 09/20/2017

Get to the Point!
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don t have a point a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.Get to the Point!
Sharpen Your Message and Make Your Words Matter

Every time you communicate, you're doing it for a reason. You want someone to understand something, do something, or change something.
You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their point or even understand what a point is, rendering them pointless.

In this concise and practical book, Joel Schwartzberg draws on his decades of experience as both a strategic communication professional with organizations like the ASPCA and PBS and as a professional public presentation coach to train you how to identify your point, elevate it, stick to it, and sell it. His point-making insight applies to communications of all kinds, including speeches, emails, PowerPoint presentations, staff meetings, conference panels, and performance reviews.

So what is a point? Schwartzberg says too many people confuse it with a title, a topic, an idea, a theme, or even something much less. A point is something more. It's a contention you can propose, argue, illustrate, and prove. A real point creates a position of value. Consider the evolution of the point behind this very book:

“This book is about effective communicating.”
Okay, but what will it do for me?
“This book will help you become a better communicator.”
Fine, but why do I want to be a “better communicator”?
“This book will help you champion your most important ideas."
Yes, I need to do that! Tell me how!

Schwartzberg's fresh approach also conquers common communication challenges like rambling, irrelevance, uptalk, slow starts, and a debilitating fear of presenting in public. He shows you how to go from simply sharing a thought to making a difference. Which would you rather do?

Read more and meet author below



Paperback:
9781523094110

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Overview

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don t have a point a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.Get to the Point!
Sharpen Your Message and Make Your Words Matter

Every time you communicate, you're doing it for a reason. You want someone to understand something, do something, or change something.
You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their point or even understand what a point is, rendering them pointless.

In this concise and practical book, Joel Schwartzberg draws on his decades of experience as both a strategic communication professional with organizations like the ASPCA and PBS and as a professional public presentation coach to train you how to identify your point, elevate it, stick to it, and sell it. His point-making insight applies to communications of all kinds, including speeches, emails, PowerPoint presentations, staff meetings, conference panels, and performance reviews.

So what is a point? Schwartzberg says too many people confuse it with a title, a topic, an idea, a theme, or even something much less. A point is something more. It's a contention you can propose, argue, illustrate, and prove. A real point creates a position of value. Consider the evolution of the point behind this very book:

“This book is about effective communicating.”
Okay, but what will it do for me?
“This book will help you become a better communicator.”
Fine, but why do I want to be a “better communicator”?
“This book will help you champion your most important ideas."
Yes, I need to do that! Tell me how!

Schwartzberg's fresh approach also conquers common communication challenges like rambling, irrelevance, uptalk, slow starts, and a debilitating fear of presenting in public. He shows you how to go from simply sharing a thought to making a difference. Which would you rather do?

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Meet the Author


Visit Author Page - Joel Schwartzberg

Joel Schwartzberg is Senior Director of Strategic and Executive Communications for the American Society for the Prevention of Cruelty to Animals (ASPCA), Joel has been teaching public presentation skills for corporate and individual clients for over a decade, including American Express, Comedy Central, The Brennan Center for Justice, The Council for American Islamic Relations,, The American Jewish Council,, and The American Society of Mechanical Engineers. His personal essays have appeared in The New York Times Magazine, Newsweek, The New York Daily News, The New York Post, Parents.com, Babble.com, as well as the anthologies Chicken Soup for the Soul and The Good Men Project.

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