The Purpose Revolution

How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

John Izzo (Author) | Jeff Vanderwielen (Author)

The Purpose Revolution
The Purpose Revolution How Good Leaders Create Engagement and Competitive Advantage in an Age of Social Good We're in the midst of a purpose revolution. Customers, employees, and investors are making it clear that they want companies to do more than provide good products, good prospects, and good profits they want companies to do some social good too. Ironically, as this extremely timely book demonstrates, purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But how do you become a purpose-driven company? Just crafting an inspiring new mission statement and starting a CSR program won't cut it, says John Izzo, who predicted the purpose revolution in his 1994 book Awakening Corporate Soul. Purpose must pervade every part of your organization. In this thoroughly researched hands-on guide, Izzo and Jeff Vanderwielen provide a tool kit for deeply embedding purpose into your leadership and organizational culture. Using scores of real-world examples and practical exercises, Izzo and Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it. They show leaders how to avoid common pitfalls on the path to purpose and how to use purpose to guide all their decision making. In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.

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9781626569669

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Overview

The Purpose Revolution How Good Leaders Create Engagement and Competitive Advantage in an Age of Social Good We're in the midst of a purpose revolution. Customers, employees, and investors are making it clear that they want companies to do more than provide good products, good prospects, and good profits they want companies to do some social good too. Ironically, as this extremely timely book demonstrates, purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But how do you become a purpose-driven company? Just crafting an inspiring new mission statement and starting a CSR program won't cut it, says John Izzo, who predicted the purpose revolution in his 1994 book Awakening Corporate Soul. Purpose must pervade every part of your organization. In this thoroughly researched hands-on guide, Izzo and Jeff Vanderwielen provide a tool kit for deeply embedding purpose into your leadership and organizational culture. Using scores of real-world examples and practical exercises, Izzo and Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it. They show leaders how to avoid common pitfalls on the path to purpose and how to use purpose to guide all their decision making. In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.

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Meet the Authors


Visit Author Page - John Izzo

John Izzo is one of North America's most prominent voices on finding more purpose in life and work. He has devoted the past 25 years of his life and career to facilitating deeper conversations about values. work, life, leadership and success. He has worked with thousands of leaders, professionals and front-line colleagues to foster workplaces of excellence, purpose, learning and renewal. His clients have ranged from high tech to high touch, hotels to hospitals, and from government agencies to entrepreneurial start-ups. Drawing on his early work in ministry and thousands of programs on creating ""Spirited Workplaces,"" Izzo challenges people to strive to live their values, connect with each other and to humbly balance achievement with fulfillment.

Izzo is the author of several books, including the bestselling Awakening Corporate Soul, The Five Secrets You Must Discover Before You Die, and Stepping Up: How Taking Responsibility Changes Everything.

He has served on the faculties of The University of California -San Diego, and Kent State University.

Visit the John Izzo and and Stepping Up for Change websites.



Visit Author Page - Jeff Vanderwielen

Jeff Vanderwielen is a principle at ZGroup Consulting and is a former senior change consultant at Ernst & Young. He has worked with over 200 companies on creating major change strategies and has coached several thousand leaders.

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Endorsements

"A valuable addition to a growing body of academic research and business experience showing that purpose-led companies really do perform better and last longer and are in tune with the hopes and aspirations of the people they serve. This book shows why purpose needs to start at the top and then shows how to embed it everywhere in the organization." Paul Polman, CEO, Unilever "Dr. John Izzo is one of the world's leading business authors, and his latest work, The Purpose Revolution, shares invaluable lessons on how to build your organization's culture around a common purpose. I am grateful to John for producing this seminal book that will help organizations of all kinds strengthen their culture by discovering and honoring their unique social purpose." Darren Entwistle, President and CEO, TELUS "Purpose can be incredibly powerful to transform and unleash your organization. If you want to know why purpose matters and how to activate it in your organization, read this book. It is filled with great ideas you can use right away to discover your own purpose as a leader and embed it in your team." Dolf van den Brink, CEO, Heineken Mexico "This book makes a compelling case for how more and more people are seeking self-actualization through both the work they choose to do as employees and the companies they choose to buy from. It is filled with many useful tools to help define, refresh, and bring purpose to life in your business." Joey Bergstein, CEO, Seventh Generation "The Purpose Revolution is at once an eloquent manifesto and a practical guidebook. The authors first grab you with compelling evidence that purpose matters (a lot). Then they tell engaging stories about people and organizations who've thrived because they understood at their core how important purpose is. And every step of the way John and Jeff provide immediate actions you and your organization can take to audit, craft, communicate, and commit to an authentic, inspiring, and scalable purpose that connects. The Purpose Revolution is here. Not just the book, but the movement. Join it now. Or get left behind wondering why your employees, customers, and investors have moved on to someone who has." Jim Kouzes, coauthor of The Leadership Challenge and Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University "Purpose-driven business is a powerful approach for overcoming our greatest societal challenges and driving business growth. This book provides a realistic, practical approach to embedding purpose in an organization, and it's engaging along the way." Jean Bennington Sweeney, Chief Sustainability Officer, 3M "The Purpose Revolution provides a blueprint to higher levels of employee engagement and competitive advantage! John Izzo and Jeff Vanderwielen show the path to success in the new age for leaders in their amazingly insightful new book." Marshall Goldsmith, New York Times #1 bestselling author of Triggers and What Got You Here Won't Get You There "In The Purpose Revolution, Dr. Izzo offers a framework for success that is grounded in research and decades of wisdom accumulated from advising leaders." Dr. Geoff Smart, founder and Chairman, ghSMART, and author of Who and Power Score "This powerful, practical book not only shows you what your employees and customers expect but shows you how to powerfully activate purpose in your business. A must-read for anyone wanting to win in the age of social good." KoAnn Vikoren Skrzyniarz, founder and CEO, Sustainable Life Media, producers of Sustainable Brands "If you think you've heard others talk about purpose and you don't need any more on that topic, think again! The authors take this discussion to a whole new level. They not only deliver superb examples and stories but will make all leaders reconsider their current approach. They also provide a strategy for how to apply these principles to any size organization. A fast and practical read." Bev Kaye, bestselling author of Love 'Em or Lose 'Em and Up Is Not the Only Way "This book describes a powerful revolution of expectations among your employees and customers. Izzo has helped ignite purpose in our company and shows you how to do the same. A must-read for every person in your company!" Simon Nankervis, President, Town Shoes Ltd. "Purpose and meaning are at the heart of leading. If you have time to read only one book this year on what brings the power of purpose to leadership, this is it! With a powerful blend of science, philosophy, and personal experience, this is a powerful read on the key ingredients for purpose in work and life." Richard Leider, international bestselling author of The Power of Purpose, Repacking Your Bags, and Life Reimagined "At a time when Air Canada is expanding globally, our business is growing at an unprecedented rate, and we have the additional challenge of a multigenerational workforce, John's insightful findings around the value of purpose resonated with us at every level and will inform our culture change initiatives now and in the future." Arielle Meloul-Wechsler, Senior Vice President, People and Culture, Air Canada "John Izzo was an early advocate for the idea that companies have a soul' a meaning and purpose beyond just profit-making. In The Purpose Revolution, Izzo and Vanderwielen provide a strong business and moral case for business leaders to focus intently on why their companies exist and what they do for society. This book shows you how identifying and acting on your company's purpose will make your business more successful, your employees more engaged, and your own work more meaningful." Andrew Winston, author of The Big Pivot and coauthor of Green to Gold

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