The Purpose Revolution

How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

John Izzo (Author) | Jeff Vanderwielen (Author)

The Purpose Revolution
The Purpose Revolution
How Good Leaders Create Engagement and Competitive Advantage in an Age of Social Good

We're in the midst of a purpose revolution. Customers, employees, and investors are making it clear that they want companies to do more than provide good products, good prospects, and good profits—they want companies to do some social good too. Ironically, as this extremely timely book demonstrates, purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line.

But how do you become a purpose-driven company? Just crafting an inspiring new mission statement and starting a CSR program won't cut it, says John Izzo, who predicted the purpose revolution in his 1994 book
Awakening Corporate Soul. Purpose must pervade every part of your organization. In this thoroughly researched hands-on guide, Izzo and Jeff Vanderwielen provide a tool kit for deeply embedding purpose into your leadership and organizational culture.

Using scores of real-world examples and practical exercises, Izzo and Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it. They show leaders how to avoid common pitfalls on the path to purpose and how to use purpose to guide all their decision making.

In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.

Read more and meet author below



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Overview

The Purpose Revolution
How Good Leaders Create Engagement and Competitive Advantage in an Age of Social Good

We're in the midst of a purpose revolution. Customers, employees, and investors are making it clear that they want companies to do more than provide good products, good prospects, and good profits—they want companies to do some social good too. Ironically, as this extremely timely book demonstrates, purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line.

But how do you become a purpose-driven company? Just crafting an inspiring new mission statement and starting a CSR program won't cut it, says John Izzo, who predicted the purpose revolution in his 1994 book
Awakening Corporate Soul. Purpose must pervade every part of your organization. In this thoroughly researched hands-on guide, Izzo and Jeff Vanderwielen provide a tool kit for deeply embedding purpose into your leadership and organizational culture.

Using scores of real-world examples and practical exercises, Izzo and Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it. They show leaders how to avoid common pitfalls on the path to purpose and how to use purpose to guide all their decision making.

In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.

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Meet the Authors


Visit Author Page - John Izzo

John Izzo is one of North America's most prominent voices on finding more purpose in life and work. He has devoted the past 25 years of his life and career to facilitating deeper conversations about values. work, life, leadership and success. He has worked with thousands of leaders, professionals and front-line colleagues to foster workplaces of excellence, purpose, learning and renewal. His clients have ranged from high tech to high touch, hotels to hospitals, and from government agencies to entrepreneurial start-ups. Drawing on his early work in ministry and thousands of programs on creating ""Spirited Workplaces,"" Izzo challenges people to strive to live their values, connect with each other and to humbly balance achievement with fulfillment.

Izzo is the author of several books, including the bestselling Awakening Corporate Soul, The Five Secrets You Must Discover Before You Die, and Stepping Up: How Taking Responsibility Changes Everything.

He has served on the faculties of The University of California -San Diego, and Kent State University.

Visit the John Izzo and and Stepping Up for Change websites.



Visit Author Page - Jeff Vanderwielen

Jeff Vanderwielen is a principle at ZGroup Consulting and is a former senior change consultant at Ernst & Young. He has worked with over 200 companies on creating major change strategies and has coached several thousand leaders.

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