A Crowdfunder's Strategy Guide

Build a Better Business by Building Community

Jamey Stegmaier (Author)

Publication date: 09/14/2015

A Crowdfunder's Strategy Guide
More Than Money

Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read
Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.

This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.

But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Read more...

Formats
Paperback - $19.95 - Members: $17.96
Paperback - $19.95 - Members: $17.96
ePub - $19.95 - Members: $13.97
PDF eBook - $19.95 - Members: $13.97
Audio Book - $17.95 - Members: $12.57
Quantity
1
1
2
3
4
5
6
7
8
9
10
   
Not available: AS, EU, OC, CAN

Find out more about our Bulk Buyer Program

Book Details
Overview
More Than Money

Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read
Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.

This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.

But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
About the Author
Endorsements
Table of Contents
Excerpt

We also recommend

The Real-Time Revolution

Time has become a precious commodity, so business leaders who can save their customers’ time more effectively than compet...

How to Be an Inclusive Leader

We know why diversity is important, but how do we drive real change at work? Diversity and inclusion expert Jennifer Brow...

The Economics of Higher Purpose

Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose—somet...

Why Digital Transformations Fail

Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful d...