Campaign Boot Camp 2.0 2nd Edition

Basic Training for Candidates, Staffers, Volunteers, and Nonprofits

Christine Pelosi (Author)

Publication date: 03/05/2012

Campaign Boot Camp 2.0
NEW EDITION, REVISED AND UPDATED Former director of the Young Democrats of America, the California Democratic Party and HUD Special Counsel to the Clinton-Gore administration, Christine Pelosi updates her classic leadership guide for leaders and campaign managers to reflect the changes in the political and social climate that have taken place since the first edition was published in 2007. Christine Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue. This book draws from her leadership “boot camps” conducted in over thirty American states and in three foreign countries, working with thousands of volunteers and dozens of successful candidates for office from city council to US congress.
 
Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to service—a voice of conscience that springs from their vision, ideas, and values—and want to translate that call into positive change. Pelosi outlines the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a “Get Real” exercise so readers can personalize and integrate these ideas into individual efforts.
 
In this edition, Pelosi updates the book's “Call to Service” profiles of political leaders and their calls to service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.
  • Detailed, practical advice on how to win any kind of campaign
  • Written by a veteran activist with a lifetime of experience running campaigns at every level
  • Updated throughout, including new information on using social media, challenges unique to women, and the power of volunteers

 

My political activism began in the stroller, writes Christine Pelosi. As the daughter of Congresswoman and former House Speaker Nancy Pelosi, Christine is almost literally a born campaigner. She knows politics and policy inside out: shes served as an attorney in the Clinton-Gore administration, on Capitol Hill as a Congressional chief of staff, and as a San Francisco prosecutor. She has conducted boot camps in over thirty states and in three countries, working with dozens of successful candidates for office from city council to US congress. In Campaign Boot Camp 2.0, Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue.

Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to servicea voice of conscience that springs from vision, ideas, and valuesand want to translate that call into positive change. Pelosi offers the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a Get Real exercise so readers can personalize and integrate these ideas into individual efforts.

In this edition, Pelosi updates the books Call to Service examplesprofiles of current political leaders and what motivated them to enter public service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.

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Book Details
Overview
NEW EDITION, REVISED AND UPDATED Former director of the Young Democrats of America, the California Democratic Party and HUD Special Counsel to the Clinton-Gore administration, Christine Pelosi updates her classic leadership guide for leaders and campaign managers to reflect the changes in the political and social climate that have taken place since the first edition was published in 2007. Christine Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue. This book draws from her leadership “boot camps” conducted in over thirty American states and in three foreign countries, working with thousands of volunteers and dozens of successful candidates for office from city council to US congress.
 
Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to service—a voice of conscience that springs from their vision, ideas, and values—and want to translate that call into positive change. Pelosi outlines the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a “Get Real” exercise so readers can personalize and integrate these ideas into individual efforts.
 
In this edition, Pelosi updates the book's “Call to Service” profiles of political leaders and their calls to service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.
  • Detailed, practical advice on how to win any kind of campaign
  • Written by a veteran activist with a lifetime of experience running campaigns at every level
  • Updated throughout, including new information on using social media, challenges unique to women, and the power of volunteers

 

My political activism began in the stroller, writes Christine Pelosi. As the daughter of Congresswoman and former House Speaker Nancy Pelosi, Christine is almost literally a born campaigner. She knows politics and policy inside out: shes served as an attorney in the Clinton-Gore administration, on Capitol Hill as a Congressional chief of staff, and as a San Francisco prosecutor. She has conducted boot camps in over thirty states and in three countries, working with dozens of successful candidates for office from city council to US congress. In Campaign Boot Camp 2.0, Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue.

Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to servicea voice of conscience that springs from vision, ideas, and valuesand want to translate that call into positive change. Pelosi offers the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a Get Real exercise so readers can personalize and integrate these ideas into individual efforts.

In this edition, Pelosi updates the books Call to Service examplesprofiles of current political leaders and what motivated them to enter public service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.

About the Author
Endorsements
Table of Contents
Excerpt

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