Expect the Unexpected Or You Won't Find It

A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Roger von Oech (Author)

Publication date: 08/16/2002

Expect the Unexpected Or You Won't Find It
  • Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
  • Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
  • Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems

Open your mind with the creative enigmas of Heraclitus. These innovation strategies-from "You Can't Step in the Same River Twice" to "Dogs Bark at What they Don't Understand"-are as relevant today as they were 2,500 years ago when this provocative Greek phoilosopher wrote them.

Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's not There," and "Reverse Assumptions."

Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!

  • Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
  • Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
  • Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems

Read more and meet author below



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Overview

  • Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
  • Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
  • Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems

Open your mind with the creative enigmas of Heraclitus. These innovation strategies-from "You Can't Step in the Same River Twice" to "Dogs Bark at What they Don't Understand"-are as relevant today as they were 2,500 years ago when this provocative Greek phoilosopher wrote them.

Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's not There," and "Reverse Assumptions."

Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!

  • Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
  • Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
  • Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems

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Meet the Author


Visit Author Page - Roger von Oech

Roger von Oech is the president of Creative Think, a California-based consulting firm. He is an internationally recognized leader in stimulating creativity and his seminars and presentations have enriched the creativity of many millions around the world. He has worked with such organizations as: AT&T, Apple, CBS, Coca-Cola, GE, Hewlett-Packard, Intel, MTV, Mattell, Microsoft, NASA, National Geographic, Nestle, PepsiCo, Procter & Gamble, SONY, and the United States Olympic Swimming Team. He is the author of the best-selling creativity books A Whack on the Side of the Head and A Kick in the Seat of the Pants, and the Creative Whack Pack card deck.

To learn more about Roger and his work, visit his company, CreativeThink, online here

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Table of Contents

Part I: Your Mind with Heraclitus

  1. The First Creativity Teacher
  2. Heraclitus' Goal: Awaken Our Minds
  3. Heraclitus' Life and Times
  4. Heraclitus' Method: Search Within
  5. Solve Heraclitus' Creative Enigmas
  6. How to Use Heraclitus as an Oracle
  7. Put on Your Creativity Hat

Part II: The Creative Enigmas of Heraclitus

  1. The Cosmos Speaks in Patterns
  2. Expect the Unexpected, or You Won't Find It
  3. Everything Flows
  4. You Can't Step Into the Same River Twice
  5. That Which Opposes Produces a Benefit
  6. A Wonderful Harmony Is Created When We Join
  7. If All Things Turned to Smoke, the Nose Would Become the Discerning Organ
  8. The Sun Will not Exceed its Limits, Because the Avenging Furies, Ministers of Justice, Would Find Out
  9. Lovers of Wisdom Must Open their Minds to Very Many Things
  10. I Searched into Myself
  11. Knowing Many Things Doesn't Teach Insight
  12. Many Fail to Grasp What's Right in the Palm of their Hand

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Endorsements

"Roger von Oech's presentations has won a loyal following around the country."

-BusinessWeek

"Using von Oech's ideas may beat consulting the I Ching."

-Forutune

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