Expect the Unexpected Or You Won't Find It

A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Roger von Oech (Author)

Publication date: 08/16/2002

Expect the Unexpected Or You Won't Find It

Open your mind with the creative enigmas of Heraclitus. These innovation strategies-from "You Can't Step in the Same River Twice" to "Dogs Bark at What they Don't Understand"-are as relevant today as they were 2,500 years ago when this provocative Greek phoilosopher wrote them.

Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's not There," and "Reverse Assumptions."

Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!

  • Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
  • Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
  • Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems

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Book Details
Overview

Open your mind with the creative enigmas of Heraclitus. These innovation strategies-from "You Can't Step in the Same River Twice" to "Dogs Bark at What they Don't Understand"-are as relevant today as they were 2,500 years ago when this provocative Greek phoilosopher wrote them.

Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's not There," and "Reverse Assumptions."

Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!

  • Written by the bestselling creativity author of all time-von Oech's A Whack on the Side of the Head has sold more than 1.5 million copies
  • Provides new approaches to problem solving that anyone can use: managers, students, artists, writers, teachers, and others
  • Draws on science, business, history, popular culture, and literature to provide novel solutions to even the most intractable problems
About the Author
Endorsements
Table of Contents

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