Future Hype

The Myths of Technology Change

Bob Seidensticker (Author)

Publication date: 04/13/2006

Future Hype
  • Convincingly debunks the myth that technology today is changing at an unprecedented rate and totally transforming modern society
  • Gives readers the perspective to look skeptically at claims that every new technology is a world-changing breakthrough they must have
  • Written by a twenty-five-year veteran of the high-tech industry who spent eight years as a Microsoft project manager

Everyone knows that today's rate of technological change is unprecedented. With technological breakthroughs from the Internet to cell phones to digital music and pictures, everyone knows that the social impact of technology has never been as profound.

But everyone is wrong. In fact, the pace of change isn't notably faster than in times past and most 'revolutionary" technologies are just refinements of past breakthroughs. Take, for example, developments in the telecommunications industry. The telegraph made it possible to communicate instantly across thousands of miles for the first time in human history. That was a big deal. The cell phone allows you to do the same thing walking down the street. It's cool, but it's just not nearly as fundamental a break with the past. Using dozens of entertaining examples, high-tech industry veteran Bob Seidensticker debunks nine technology myths, proving that:

  • The rate of change is not exponential (myth #1),
  • Important new products don't arrive any faster than they ever have (myth #3),
  • The Internet doesn't really change everything (myth #8), and much more.

Future Hype surveys the past few hundred years to show that many of the technologies we now take for granted transformed society in far more dramatic ways than recent developments so often touted as unparalleled and historic. Seidensticker exposes the hidden costs of technology and will help both consumers and businesses take a shrewder position when the next 'essential' innovation is trotted out.

  • Convincingly debunks the myth that technology today is changing at an unprecedented rate and totally transforming modern society
  • Gives readers the perspective to look skeptically at claims that every new technology is a world-changing breakthrough they must have
  • Written by a twenty-five-year veteran of the high-tech industry who spent eight years as a Microsoft project manager

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Book Details
Overview
  • Convincingly debunks the myth that technology today is changing at an unprecedented rate and totally transforming modern society
  • Gives readers the perspective to look skeptically at claims that every new technology is a world-changing breakthrough they must have
  • Written by a twenty-five-year veteran of the high-tech industry who spent eight years as a Microsoft project manager

Everyone knows that today's rate of technological change is unprecedented. With technological breakthroughs from the Internet to cell phones to digital music and pictures, everyone knows that the social impact of technology has never been as profound.

But everyone is wrong. In fact, the pace of change isn't notably faster than in times past and most 'revolutionary" technologies are just refinements of past breakthroughs. Take, for example, developments in the telecommunications industry. The telegraph made it possible to communicate instantly across thousands of miles for the first time in human history. That was a big deal. The cell phone allows you to do the same thing walking down the street. It's cool, but it's just not nearly as fundamental a break with the past. Using dozens of entertaining examples, high-tech industry veteran Bob Seidensticker debunks nine technology myths, proving that:

  • The rate of change is not exponential (myth #1),
  • Important new products don't arrive any faster than they ever have (myth #3),
  • The Internet doesn't really change everything (myth #8), and much more.

Future Hype surveys the past few hundred years to show that many of the technologies we now take for granted transformed society in far more dramatic ways than recent developments so often touted as unparalleled and historic. Seidensticker exposes the hidden costs of technology and will help both consumers and businesses take a shrewder position when the next 'essential' innovation is trotted out.

  • Convincingly debunks the myth that technology today is changing at an unprecedented rate and totally transforming modern society
  • Gives readers the perspective to look skeptically at claims that every new technology is a world-changing breakthrough they must have
  • Written by a twenty-five-year veteran of the high-tech industry who spent eight years as a Microsoft project manager
About the Author
Endorsements
Table of Contents
Excerpt

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