Future Hype

The Myths of Technology Change

Bob Seidensticker (Author)

Publication date: 04/13/2006

Future Hype
Everyone knows that today's rate of technological change is unprecedented. With technological breakthroughs from the Internet to cell phones to digital music and pictures, everyone knows that the social impact of technology has never been as profound.

But everyone is wrong. In fact, the pace of change
isn't notably faster than in times past and most “revolutionary” technologies are just refinements of past breakthroughs. Using dozens of entertaining examples, high-tech industry veteran Bob Seidensticker debunks nine technology myths, proving that:

The rate of change is
not exponential (myth #1),
Important new products don't arrive any faster than they ever have (myth #3),
The Internet doesn't really change everything (myth #8), and much more.

Future Hype exposes the hidden costs of technology and will help both consumers and businesses take a shrewder position when the next 'essential' innovation is trotted out.
  • Convincingly debunks the myth that technology today is changing at an unprecedented rate and totally transforming modern society
  • Gives readers the perspective to look skeptically at claims that every new technology is a world-changing breakthrough they must have
  • Written by a twenty-five-year veteran of the high-tech industry who spent eight years as a Microsoft project manager

Read more...

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Book Details
Overview
Everyone knows that today's rate of technological change is unprecedented. With technological breakthroughs from the Internet to cell phones to digital music and pictures, everyone knows that the social impact of technology has never been as profound.

But everyone is wrong. In fact, the pace of change
isn't notably faster than in times past and most “revolutionary” technologies are just refinements of past breakthroughs. Using dozens of entertaining examples, high-tech industry veteran Bob Seidensticker debunks nine technology myths, proving that:

The rate of change is
not exponential (myth #1),
Important new products don't arrive any faster than they ever have (myth #3),
The Internet doesn't really change everything (myth #8), and much more.

Future Hype exposes the hidden costs of technology and will help both consumers and businesses take a shrewder position when the next 'essential' innovation is trotted out.
  • Convincingly debunks the myth that technology today is changing at an unprecedented rate and totally transforming modern society
  • Gives readers the perspective to look skeptically at claims that every new technology is a world-changing breakthrough they must have
  • Written by a twenty-five-year veteran of the high-tech industry who spent eight years as a Microsoft project manager
About the Author
Endorsements
Table of Contents
Excerpt

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