Imaginization

New Mindsets for Seeing, Organizing, and Managing

Gareth Morgan (Author)

Publication date: 08/01/1997

Bestseller over 25,000+ copies sold

Imaginization

There is no time more confusing than when we are in the midst of a world waiting to be born. Gareth Morgan's landmark book makes the case that there is some profound and productive business sense in the current chaos and shows how ideas about management, roles, responsibilities, and work itself need to change in many different ways if we are to take full advantage of the unique opportunities that evolving markets and organizations present.

Imaginization details the process of "imaginization" (imagination + organization)-a new core competence that's essential for leading and managing in a world characterized by flux and change. This process answers the call for more open, flexible, creative forms of organization and management to meet the challenges of a networked, electronic age.

Dozens of books call for new management practice, often selling just one or two pet theories or ideas. This is the first book to show how to develop the multiplicity of ideas that are going to be needed. The critical difference in Gareth Morgan's work is that it focuses on the 'how-to's:

o How to create new, more flexible forms of organization
o How managers can develop new understandings of their roles and their problems and learn to see situations in different ways
o How they can develop more flexible approaches to strategy and piece together their own creative toolbox
o How organizations can be centralized and decentralized at the same time

Using simple yet powerful graphics to illustrate and communicate his message, Morgan builds on the insights of his classic Images of Organization which pioneered the idea of using metaphor to create new insights in organization and management.

Imaginization teaches by example. Each chapter focuses on how the approach can be put into practice, providing dozens of concrete illustrations and case studies drawn from real-world organizational change projects and management development programs.

From page one, Morgan draws a complex, but coherent methodology for achieving success in today's organizations. Few management books address the range of issues raised here--creativity, strategy, empowerment, new structures, and many more. Imaginization brings them all together, demonstrating how all of these issues can be approached through the same creative process.

  • New thinking from the bestselling author of Images of Organization (over 250,000 copies sold)
  • A practical guide that shows how to put "out of the box" thinking into practice
  • Teaches managers to unleash the creative abilities of employees, develop new ways of organizing, and remain open, energized, and empowered in the face of constant change
  • Copublished with Sage Publications

Read more and meet author below



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9781576750261

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Overview

There is no time more confusing than when we are in the midst of a world waiting to be born. Gareth Morgan's landmark book makes the case that there is some profound and productive business sense in the current chaos and shows how ideas about management, roles, responsibilities, and work itself need to change in many different ways if we are to take full advantage of the unique opportunities that evolving markets and organizations present.

Imaginization details the process of "imaginization" (imagination + organization)-a new core competence that's essential for leading and managing in a world characterized by flux and change. This process answers the call for more open, flexible, creative forms of organization and management to meet the challenges of a networked, electronic age.

Dozens of books call for new management practice, often selling just one or two pet theories or ideas. This is the first book to show how to develop the multiplicity of ideas that are going to be needed. The critical difference in Gareth Morgan's work is that it focuses on the 'how-to's:

o How to create new, more flexible forms of organization
o How managers can develop new understandings of their roles and their problems and learn to see situations in different ways
o How they can develop more flexible approaches to strategy and piece together their own creative toolbox
o How organizations can be centralized and decentralized at the same time

Using simple yet powerful graphics to illustrate and communicate his message, Morgan builds on the insights of his classic Images of Organization which pioneered the idea of using metaphor to create new insights in organization and management.

Imaginization teaches by example. Each chapter focuses on how the approach can be put into practice, providing dozens of concrete illustrations and case studies drawn from real-world organizational change projects and management development programs.

From page one, Morgan draws a complex, but coherent methodology for achieving success in today's organizations. Few management books address the range of issues raised here--creativity, strategy, empowerment, new structures, and many more. Imaginization brings them all together, demonstrating how all of these issues can be approached through the same creative process.

  • New thinking from the bestselling author of Images of Organization (over 250,000 copies sold)
  • A practical guide that shows how to put "out of the box" thinking into practice
  • Teaches managers to unleash the creative abilities of employees, develop new ways of organizing, and remain open, energized, and empowered in the face of constant change
  • Copublished with Sage Publications

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Meet the Author


Visit Author Page - Gareth Morgan



Gareth Morgan is the author of seven books, including Imaginization and Images of Organization , and has worked throughout Europe and North America with such companies as Continental AG, GE, Hewlett Packard, Northern Telecom, Royal Bank of Canada, Shell, and Volkswagen, introducing thousands of managers to the role of metaphor in managing change. Morgan is Distinguished Research Professor at York University in Toronto and has been elected Life Fellow of the International Academy of Management in recognition of an outstanding international contribution to the science and art of management.

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Table of Contents

Introduction: Imaginization as a Core Competence for Turbulent Times
1. Looking in the Mirror: How to Rethink Your Management Style
2. Strategic Termites: A Self-Organizing Approach to Strategy
3. On Spider Plants: Ideas for Managing Decentralized Organizations
4. Political Football: Coping with the Politics of Change
5. We're a Blob Out of Water: The Challenges of Sustaining Innovative Organizations
6. Futureblock: Recognizing and Overcoming Patterns that Block Change
7. Boiling Dry: Developing New Perspectives on Key Problems
8. Imaginizing Teamwork: New Ways of Building Teams
9. Picture Power: How Creative Images Can Be Used to Change Corporate Culture
10. Living the Message: Using Metaphor to Develop Creative Experiences
11. Rethinking Products and Services: Creating New Perspectives on Innovation
12. If You Only Have a Hammer: Developing Your Own Creative Management Toolbox
Appendix A: The Theory Behind the Practice
Appendix B: A Note on Research Method
Reflections and Connections

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Endorsements

"Every corporate executive who truly wishes to understand why the world has changed and how to manage more effectively in it should read Gareth's book. It is 'must reading.'"

Ian I. Mitroff, Harold Quinton Distinguished Professor of Business Policy, and Director, USC Center for Crisis Management

"Imaginization is a book full of important and imaginative ideas. Practicing executives and managers should find it especially thought provoking."

Chris Argyris, Professor, Harvard University, Graduate School of Business Administration

"Imaginization shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower."

Rosabeth Moss Kanter, Professor, Harvard Business School and author of The Change Masters

"The book is exciting. It opens up ways of developing both organization and management. You can probably open this book anywhere and find something of value."

Business Age

"Any manager who really wants to break out of a rut and inject some energy into a unit ought to read this."

The Journal of Academic Leadership

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