Is Your Name Awesome? 30 Important Questions To Ask

A Brand Name Assessment Tool (Companion Product to HELLO, MY NAME IS AWESOME)

Alexandra Watkins (Author)

Publication date: 01/08/2014

Is Your Name Awesome? 30 Important Questions To Ask

While it's tempting to ask your friends, family and co-workers what they think of your new name, it puts you in danger of making a bad decision based on subjective opinions rather than objective criteria, such as your name being meaningful to customers, and easy to spell and pronounce.

That's why ace naming consultant Alexandra Watkins has created an insightful & unbiased assessment you can apply to your company or product name. You need a strong brand name that suggests what your brand does, makes a strong emotional connection, and stands out in a sea of sameness. This test has 30 objective questions that will help you decide whether to move forward with your name, or go back to the drawing board.

This assessment is a companion product to Alexandra's engaging new book, Hello My Name is Awesome. Purchase a week-long subscription to this assessment for $19.95; or purchase a year-long subscription for $49.95. You'll get incredibly detailed and personalized results that explain exactly what is wrong- and right- with your name.

Whether you want the confidence to move forward with a potential brand name or need to get a professional opinion to show your boss that his or her name idea isn't really that good, this professional assessment and official report will tell you the truth about your name, revealing the strengths, trouble spots and deal breakers you may not see at first glance.

PURCHASER AND USER NOTE: If you are an individual consumer newly purchasing the assessment, go directly to the shopping cart by clicking the "add to cart" icon to your left. If you are a member of an organization that has purchased a bulk order, or if you already bought the assessment in the last 12 months and are retaking it now using the original Access Key to retake the assessment please log in here. New registrants: Please enter your "Access Key" into the input field to enter the self-assessment for the first time. A note to frequent purchasers: You cannot use your current bkconnection.com password for this product; you must create and use a new password. For any questions, please contact the support desk at 800-929-2929 (8 am-9 pm Eastern U.S. time, Monday through Friday), or [email protected] Thank you.

Read more and meet author below



Self Assessment - 1 week access:
9781626564251

$9.95
(member price: $6.97)

Other Available Formats and Editions

$19.95 (member price: $13.97)

9781626564268



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More About This Product

Overview

While it's tempting to ask your friends, family and co-workers what they think of your new name, it puts you in danger of making a bad decision based on subjective opinions rather than objective criteria, such as your name being meaningful to customers, and easy to spell and pronounce.

That's why ace naming consultant Alexandra Watkins has created an insightful & unbiased assessment you can apply to your company or product name. You need a strong brand name that suggests what your brand does, makes a strong emotional connection, and stands out in a sea of sameness. This test has 30 objective questions that will help you decide whether to move forward with your name, or go back to the drawing board.

This assessment is a companion product to Alexandra's engaging new book, Hello My Name is Awesome. Purchase a week-long subscription to this assessment for $19.95; or purchase a year-long subscription for $49.95. You'll get incredibly detailed and personalized results that explain exactly what is wrong- and right- with your name.

Whether you want the confidence to move forward with a potential brand name or need to get a professional opinion to show your boss that his or her name idea isn't really that good, this professional assessment and official report will tell you the truth about your name, revealing the strengths, trouble spots and deal breakers you may not see at first glance.

PURCHASER AND USER NOTE: If you are an individual consumer newly purchasing the assessment, go directly to the shopping cart by clicking the "add to cart" icon to your left. If you are a member of an organization that has purchased a bulk order, or if you already bought the assessment in the last 12 months and are retaking it now using the original Access Key to retake the assessment please log in here. New registrants: Please enter your "Access Key" into the input field to enter the self-assessment for the first time. A note to frequent purchasers: You cannot use your current bkconnection.com password for this product; you must create and use a new password. For any questions, please contact the support desk at 800-929-2929 (8 am-9 pm Eastern U.S. time, Monday through Friday), or [email protected] Thank you.

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Meet the Author


Visit Author Page - Alexandra Watkins

Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc. and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management and their alumni association. She has also entertained audiences at the Proctor & Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces.

Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon after, she broke into the business by talking her way into branding powerhouse Landor via a Match.com date. With her fresh, unconventional naming style, Alexandra soon became a go-to resource for countless branding and naming firms around the country. And Landor sent her enough business to open her own firm. Since then, she's generated thousands of names for snacks, software, sunscreen, social networking sites, sportswear, shoes, sugar scrubs, serums, and seafood. (And that's just the S's!) She's also named lots of things that make people fat and drunk including a nationally recognized bacon cheeseburger (which ironically, must remain nameless).

Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies up and down the West Coast, including five years at Ogilvy and Mather, where she helped launch Microsoft Windows and learned the language of Geek Speak. In the mid-nineties she jumped on the dot-com gravy train, and rode it until it crashed in her SOMA backyard. Alexandra took the money and ran, spending a year in Australia, New Zealand, Bali and Fiji. Upon her return, she discovered her passion for naming things and soon after started Eat My Words.

Alexandra gets her passport stamped as often as possible. She has eaten her way through 45 countries on 6 continents where she's sunk her teeth into local delicacies including barbequed squirrel in Tanzania, ostrich carpaccio in South Africa, stewed camel meat in Libya, and lobster marinara in Cuba. Her favorite food is JIF peanut butter, which she once survived on for two days on the remote island of Amantani in Lake Titicaca, Peru.

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Endorsements

"You are nuts not to name your company or product without consulting this book first."-Dan Heath, coauthor of the New York Times bestsellers Made to Stick, Switch, and Decisive.

Named a Top 10 Marketing Book of 2014 on Inc.com…

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