Online Marketing for Busy Authors

Fauzia Burke (Author) | S.C. Gwynne (Foreword by)

Publication date: 03/17/2016

Online Marketing for Busy Authors

“Fauzia Burke has been on the web promoting books from the very beginning . . . She knows exactly what kinds of web promotion will drive book sales and doesn’t waste your time or money with distractions.”
—Madeline McIntosh, President, Penguin Publishing Group

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet—you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time—what is a “must do” and what is a “might do”?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable but proves that it can be fun and fulfilling too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

“Once you build your brand,” Burke writes, “no one can take it away from you.” Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke’s expert advice, any author can conquer the Internet and still get his or her next manuscript in on time.

Read more and meet author below



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Overview

“Fauzia Burke has been on the web promoting books from the very beginning . . . She knows exactly what kinds of web promotion will drive book sales and doesn’t waste your time or money with distractions.”
—Madeline McIntosh, President, Penguin Publishing Group

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet—you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time—what is a “must do” and what is a “might do”?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable but proves that it can be fun and fulfilling too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

“Once you build your brand,” Burke writes, “no one can take it away from you.” Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke’s expert advice, any author can conquer the Internet and still get his or her next manuscript in on time.

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Meet the Author & Other Product Contributors


Visit Author Page - Fauzia Burke

Fauzia Burke is the founder and president of FSB Associates, one of the first firms to specialize in digital branding and online publicity. Founded in 1995, FSB Associates has successfully launched more than 2,000 book publicity campaigns. Burke has worked on books by Alan Alda, Dr. Larry J. Sabato, Brian Tracy, Charles Spencer, Joe Pantoliano, Marina Keegan, Kathy Freston, Deepak Chopra, Sue Grafton, and many others. Burke writes regularly for the Huffington Post, MariaShriver.com, and MindBodyGreen.



Foreword by S.C. Gwynne

S.C. Gwynne is the author of the New York Times bestsellers Rebel Yell and Empire of the Summer Moon, which was a finalist for the Pulitzer Prize and the National Book Critics Circle Award. He spent most of his career as a journalist, including stints with Time as bureau chief, national correspondent, and senior editor, and with Texas Monthly as executive editor. He lives in Austin, Texas, with his wife.

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Table of Contents

Foreword by S.C. Gwynne ix

Introduction
Phase 1: Getting Organized
1 Personal Branding 101
2 You Gotta Dream Big
3 Know Thy Reader
4 Get Real With Your Goals
5 Best Advice in the Business
6 Your Priority List

Phase 2: Turning Your Thinking Into Action
7 Your Online Marketing Plan
8 Building Your Website
9 Mailing List of Fans
10 To Blog or Not to Blog
11 Social Media and Social Networking
12 DIY Online Book Publicity


Phase 3: Staying the Course
13 Promote Without Being Promotional
14 Monitor and Adjust
Some Parting Advice
Acknowledgments
Index
About the Author

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Endorsements

Authors, Agents, and Publishers on Fauzia Burke

Authors
“I’ve known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books.”

—R. J. Palacio, author of the New York Times bestseller Wonder
“Fauzia Burke is intelligent, well connected, and effective. She knows how to reach the parts of the media that conventional PR either doesn’t understand or wrongly ignores.”
—Charles Spencer, author of Killers of the King
“In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzia’s approach works, and the steps she has outlined in her book will help any author build a base of readers. She’s simply the best.”
—Jan Jarboe Russell, author of the New York Times bestseller The Train to Crystal City
“Fauzia’s creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.”
—Bill Bradley, former US Senator and author of We Can All Do Better
“What author isn’t intimidated by the complexities and nuances of online marketing? Anyone who has worked with Fauzia Burke! This book reflects the wisdom gained from years of painstakingly navigat- ing the digital labyrinth on behalf of her clients.”
—Larry J. Sabato, Director, University of Virginia Center for Politics, and author of The Kennedy Half Century

Publishers
“Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way. We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it.”
—Bob Miller, President and Publisher, Flatiron Books/Macmillan
Online Marketing FB.indb 1 2/9/16 12:21 PM

“Always innovative and effective. I have no reservations in recommend- ing Fauzia Burke.”
—Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster
“Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books.”
—Walter Weintz, former Chief Marketing and Sales Officer, Workman Publishing
“Fauzia Burke is one of the most innovative marketing experts in the publishing industry. She brings positive, pragmatic, and powerful ex- pertise to any author’s table.”
—Kate Rados, Director, Community Development, The Crown Publishing Group, Penguin Random House
Agents
“When it comes to publicizing a book on the web, nobody has the range and expertise of Fauzia Burke.”
—Larry J. Kirshbaum, literary agent, Waxman Leavell Literary Agency
“Fauzia Burke is an industry leader in the world of online publicity and marketing. I have recommended Fauzia to many clients, with total confidence, and they have all been thrilled with the results.”
—Wendy Sherman, literary agent and founder of Wendy Sherman Associates
“Armed with years of experience, Fauzia has been successfully pioneer- ing the world of online marketing to help authors connect with their readers and produce terrific, long-lasting results.”
—Amy Hughes, literary agent, Dunow, Carlson & Lerner Literary Agency

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