Telling Training's Story

Evaluation Made Simple, Credible, and Effective

Robert O. Brinkerhoff (Author)

Publication date: 03/01/2006

Telling Training's Story
Want an easy way to prove the worthwhileness of training?

Offers a simple, straightforward yet robust and convincing method for demonstrating the effectiveness of training

A detailed how-to manual, filled with tools, examples, checklists, and step-by-step advice


What all trainers know in their gut--that training and development is valuable and worthwhile--is something that needs to be proven over and over to clients focused on bottom-line results. As a result, there have been many books and articles about evaluating training, but most of the methods they describe are too elaborate, too complex, too costly, too difficult to explain--or worse, produce data nobody believes.

In Telling Training's Story, Robert Brinkerhoff offers a simple, compelling way of evaluating training's impact: The Success Case Method (SCM). Based on careful analysis of participants' first-person accounts of their experiences in a training initiative, SCM has been proven robust enough to withstand scrutiny from both a research and a business perspective, and will not choke real world practitioners and their clients with cumbersome methods and arcane statistical gyrations. And SCM does not just measure and document the impact of training, it uncovers and pinpoints the factors that make or break training success. Armed with this information, training leaders and their clients can dramatically increase the ROI of future learning and performance initiatives.

Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for creating SCM projects and ensuring meaningful results.

•    Offers a simple, straightforward yet robust and convincing method for demonstrating the effectiveness of training

•    A detailed how-to manual, filled with tools, examples, checklists, and step-by-step advice


What all trainers know in their gut--that training and development is valuable and worthwhile--is something that needs to be proven over and over to clients focused on bottom-line results. As a result, there have been many books and articles about evaluating training, but most of the methods they describe are too elaborate, too complex, too costly, too difficult to explain--or worse, produce data nobody believes.

In Telling Training's Story, Story Robert Brinkerhoff offers a simple, compelling way of evaluating training's impact: The Success Case Method (SCM). Based on careful analysis of participants' first-person accounts of their experiences in a training initiative, SCM has been proven robust enough to withstand scrutiny from both a research and a business perspective, and will not choke real world practitioners and their clients with cumbersome methods and arcane statistical gyrations. And SCM does not just measure and document the impact of training, it uncovers and pinpoints the factors that make or break training success. Armed with this information, training leaders and their clients can dramatically increase the ROI of future learning and performance initiatives.

Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for creating SCM projects and ensuring meaningful results.

Read more and meet author below



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Overview

Want an easy way to prove the worthwhileness of training?

Offers a simple, straightforward yet robust and convincing method for demonstrating the effectiveness of training

A detailed how-to manual, filled with tools, examples, checklists, and step-by-step advice


What all trainers know in their gut--that training and development is valuable and worthwhile--is something that needs to be proven over and over to clients focused on bottom-line results. As a result, there have been many books and articles about evaluating training, but most of the methods they describe are too elaborate, too complex, too costly, too difficult to explain--or worse, produce data nobody believes.

In Telling Training's Story, Robert Brinkerhoff offers a simple, compelling way of evaluating training's impact: The Success Case Method (SCM). Based on careful analysis of participants' first-person accounts of their experiences in a training initiative, SCM has been proven robust enough to withstand scrutiny from both a research and a business perspective, and will not choke real world practitioners and their clients with cumbersome methods and arcane statistical gyrations. And SCM does not just measure and document the impact of training, it uncovers and pinpoints the factors that make or break training success. Armed with this information, training leaders and their clients can dramatically increase the ROI of future learning and performance initiatives.

Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for creating SCM projects and ensuring meaningful results.

•    Offers a simple, straightforward yet robust and convincing method for demonstrating the effectiveness of training

•    A detailed how-to manual, filled with tools, examples, checklists, and step-by-step advice


What all trainers know in their gut--that training and development is valuable and worthwhile--is something that needs to be proven over and over to clients focused on bottom-line results. As a result, there have been many books and articles about evaluating training, but most of the methods they describe are too elaborate, too complex, too costly, too difficult to explain--or worse, produce data nobody believes.

In Telling Training's Story, Story Robert Brinkerhoff offers a simple, compelling way of evaluating training's impact: The Success Case Method (SCM). Based on careful analysis of participants' first-person accounts of their experiences in a training initiative, SCM has been proven robust enough to withstand scrutiny from both a research and a business perspective, and will not choke real world practitioners and their clients with cumbersome methods and arcane statistical gyrations. And SCM does not just measure and document the impact of training, it uncovers and pinpoints the factors that make or break training success. Armed with this information, training leaders and their clients can dramatically increase the ROI of future learning and performance initiatives.

Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for creating SCM projects and ensuring meaningful results.

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Meet the Author


Visit Author Page - Robert O. Brinkerhoff

Robert O. Brinkerhoff, Ed.D. a professor at Western Michigan University and an internationally recognized expert in evaluation and training effectiveness, has been a consultant to dozens of major companies and organizations in the United States, South Africa, Russia, Europe, Australia, New Zealand, Singapore, and Saudi Arabia. His clients include American Express, Anheuser-Busch, Anglo-American Corporation (Johannesburg), the Federal Aviation Administration, Compaq, Canadian Tire, EDS, QUALCOMM, the U.S. Postal Service, and the World Bank. For more information, please visit www.wmich.edu/cecp/faculty/brinkerhoff.html.

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Table of Contents



Part One

Chapter 1: Getting to the Heart of Training Impact
Chapter 2: How the Success Case Method Works
Chapter 3: Strategy – Building Organizational Learning Capacity
Chapter 4: Focusing and Planning a Success Case Method Study
Chapter 5: Constructing a Simple Training Impact Model
Chapter 6: Fishing for Success Conducting the SCM Survey
Chapter 7: Sorting the “Catch” – Analyzing Survey Results
Chapter 8: Digging Out and Telling the Stories – SCM Interviews
Chapter 9: Drawing Compelling Conclusions

Part Two

Chapter 10: Sales Training at Grundfos
Chapter 11: Service Technician Training at the Compaq Computer Corp.
Chapter 12: Coaching and Training at Coffee Bean and Tea Leaf
Chapter 13: Executive Development at Allstate Insurance

References
Success Case Method Assistance & Resources
Index
About the Author
About Berrett-Koehler Publishers

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