The B Corp Handbook

How to Use Business as a Force for Good

Ryan Honeyman (Author) | Jay Gilbert (Foreword by) | Bart Houlahan (Foreword by) | Andrew Kassoy (Foreword by)

Publication date: 10/13/2014

The B Corp Handbook
Using Business as a Force for Good

Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business.

Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand.

More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification.

This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

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Overview

Using Business as a Force for Good

Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business.

Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand.

More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification.

This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

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Meet the Author & Other Product Contributors


Visit Author Page - Ryan Honeyman

Ryan Honeyman is a consultant, executive coach, keynote speaker, author, and founder of Honeyman Sustainability Consulting, a Certified B Corporation. Ryan helps businesses save money, improve employee satisfaction, and increase brand value by helping them maximize the value of their sustainability efforts, including helping companies certify and thrive as B Corps. His clients include Ben & Jerry’s, Klean Kanteen, Nutiva, McEvoy Ranch, Opticos Design, CleanWell, Exygy, and the Filene Research Institute.

Honeyman Sustainability Consulting has been honored—alongside GoLite, Method, New Belgium Brewing Company, Patagonia, and Seventh Generation— on the B Corp Best for the Environment list, which recognizes businesses that have scored in the top 10 percent of all B Corps worldwide for positive environmental impact. Ryan has also been honored twice by B Lab, the nonprofit organization that certifies B Corporations and stewards the movement, as a recipient of a B Corp Champion award for his leadership in fostering collaboration among the B Corp community.

Ryan has written articles for Utne Reader, Sustainable Industries, and Triple- Pundit. He also has been a featured speaker at the California College of the Arts, Chabot College, Golden Gate University, Mills College, San Francisco State University, The Haas School of Business at the University of California Berkeley, and The Wharton School of the University of Pennsylvania.

Ryan holds a bachelor’s degree from the University of California, Santa Cruz, and a master’s degree from the London School of Economics and Political Science.

You can contact Ryan directly at [email protected]



Foreword by Jay Gilbert


Foreword by Bart Houlahan


Foreword by Andrew Kassoy

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Table of Contents

The B Corp DECLARATION of INTERDEPENDENCE (Preface)
FOREWORD
INTRODUCTION

Part One: Overview
Using Your Business as a Force for Good is Good for Business
A Brief History from A to B: AND 1 to B Corps
B Corps: The Quick and Dirty
Why B Corps Matter

Part Two: 10 Benefits of Becoming a B Corporation
Being Part of a Community of Leaders with Shared Values
Increasing Your Credibility & Building Trust
Generating Press
Benchmarking Your Performance & Gaining Internal Alignment
Attracting Investors
Protecting Your Mission for the Long Term
Attracting Talent & Engaging Your Employees
Building Collective Voice
Saving Money
Leading a Global Movement

Part Three: The B Impact Assessment: How to Use Business as a Force for Good
Good for Workers
Good for Communities
Good for the Environment
Good for the Long Term
Good to the Core

Part Four: The Quick Start Guide
CONCLUSION
FAQ
APPENDIX
RESOURCES

Acknowledgments
Index
Author promo
About the Author
About B Corp

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Endorsements

The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.

“B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor with which traditional economic theory says entrepreneurs seek profit.”
—Daniel Pink, New York Times bestselling author of To Sell Is Human and Drive

The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment—at the same time. Ryan shows that there does not have to be any trade-off between being profitable and creating positive social change.” 
—Suzanne DiBianca, President, Salesforce.com Foundation

“I think B Corporations will make more profits than other types of companies.”
—Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor, Yale University

“I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore—this is the future.”
—Yvon Chouinard, founder of Patagonia

“The B Corp Handbook offers a positive, market-based, and scalable solution to our greatest challenges.”
--Marshall Goldsmith, New York Times bestselling author of What Got You Here Won't Get You There

“A must-read for every for-profit enterprise that aims to create social impact.”
--Cathy Clark, Adjunct Professor, Center for the Advancement of Social Enterprise, and Director, CASE i3 Initiative on Impact Investing, Duke University's Fuqua School of Business

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