The Highest Goal

The Secret That Sustains You In Every Moment

Michael Ray (Author)

Publication date: 09/22/2005

Bestseller over 60,000+ copies sold

The Highest Goal

Bestselling author Michael Ray reveals what truly drives the most successful alumni of the Creativity in Business course, and how you can harness the secret yourself.

For over 25 years, Michael Ray taught the celebrated Personal Creativity in Business course, mainly at Stanford University but also in non-academic settings. Over the years, Ray began to realize that the course was having a more profound impact on graduates than he'd ever intended. It went way beyond helping them in their careers. People who'd been through the course seemed to blossom-to have access to some secret source of energy and inspiration. They found new ways to contribute to their organizations. They thrived on diversity, fought gracefully, treated others with compassion, acceptance, appreciation, and respect. As one graduate put it, "This is transformation that works and lasts." What was going on? Ray came to realize that his creativity course was helping people discover what he calls their "highest goal." Your highest goal is what gives real meaning to your life-it is what speaks to the very core of your being. It's what makes you feel connected to something higher than yourself, whatever you call it-God, Truth, Spirit, Being. It's what truly motivates and sustains you, although you may not be able to put it into words, or even be consciously aware of it. It has nothing to do with worldly success or achievement, but Ray found that all of the successful people who had been through his course had a sustained connection to it. In fact, it was what they ultimately attributed their success to. In The Highest Goal, Michael Ray shares what he learned through decades of teaching his creativity course to help you discover, and live by, your highest goal. Throughout the book, Ray offers exercises, stories, and reflections that will help you get in touch with your highest goal, follow a path in tune with it, and let it inform every aspect of your life. Your highest goal is a source of power and wisdom that can vastly improve not only your own life, but the lives of everyone around you. Ray shows us how to open this inner font of creativity, compassion, and courage.
  • Dubbed "the most creative man in Silicon Valley" by Fast Company magazine, Ray is the author of the bestselling Creativity in Business (more than 100,000 copies sold and selected as one of the nine "Greatest Business Books Ever Written" by Inc. magazine)
  • Based on Stanford University's famed Personal Creativity in Business course-created and taught by the author for over a quarter century
  • Reveals what truly drives the most successful alumni of the Creativity in Business course, and how you can harness the secret yourself
  • Foreword by Jim Collins, author of Good to Great

Read more and meet author below



Paperback:
9781576753521

$14.95
(member price: $13.46)
Bulk Discounts
Rights Information


Featured Books



More About This Product

Overview

Bestselling author Michael Ray reveals what truly drives the most successful alumni of the Creativity in Business course, and how you can harness the secret yourself.

For over 25 years, Michael Ray taught the celebrated Personal Creativity in Business course, mainly at Stanford University but also in non-academic settings. Over the years, Ray began to realize that the course was having a more profound impact on graduates than he'd ever intended. It went way beyond helping them in their careers. People who'd been through the course seemed to blossom-to have access to some secret source of energy and inspiration. They found new ways to contribute to their organizations. They thrived on diversity, fought gracefully, treated others with compassion, acceptance, appreciation, and respect. As one graduate put it, "This is transformation that works and lasts." What was going on? Ray came to realize that his creativity course was helping people discover what he calls their "highest goal." Your highest goal is what gives real meaning to your life-it is what speaks to the very core of your being. It's what makes you feel connected to something higher than yourself, whatever you call it-God, Truth, Spirit, Being. It's what truly motivates and sustains you, although you may not be able to put it into words, or even be consciously aware of it. It has nothing to do with worldly success or achievement, but Ray found that all of the successful people who had been through his course had a sustained connection to it. In fact, it was what they ultimately attributed their success to. In The Highest Goal, Michael Ray shares what he learned through decades of teaching his creativity course to help you discover, and live by, your highest goal. Throughout the book, Ray offers exercises, stories, and reflections that will help you get in touch with your highest goal, follow a path in tune with it, and let it inform every aspect of your life. Your highest goal is a source of power and wisdom that can vastly improve not only your own life, but the lives of everyone around you. Ray shows us how to open this inner font of creativity, compassion, and courage.
  • Dubbed "the most creative man in Silicon Valley" by Fast Company magazine, Ray is the author of the bestselling Creativity in Business (more than 100,000 copies sold and selected as one of the nine "Greatest Business Books Ever Written" by Inc. magazine)
  • Based on Stanford University's famed Personal Creativity in Business course-created and taught by the author for over a quarter century
  • Reveals what truly drives the most successful alumni of the Creativity in Business course, and how you can harness the secret yourself
  • Foreword by Jim Collins, author of Good to Great

Back to Top ↑

Meet the Author


Visit Author Page - Michael Ray

Michael Ray is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing (Emeritus) at Stanford University's Graduate School of Business. He is a social psychologist and the author of numerous books, including Creativity in Business (with Rochelle Myers), The Path of the Everyday Hero (with Lorna Catford), and The Creative Spirit (with Daniel Goleman and Paul Kaufman), the companion book to the PBS series inspired by his course. He lives his highest goal not only in his work life but also as a husband, father, grandfather, spiritual student, and meditation teacher. He has consulted and lectured widely and has served as a director of a major retailer, a food company, a catalog company, a start-up airline, and three companies in the communication industry. He works with an active group of teachers to bring the principles of this book to organizations and individuals worldwide. For more information, please visit www.michael-ray.com or www.thehighestgoal.com.

Back to Top ↑


Table of Contents

1.Go Beyond Passion and Success 2.Travel Your Own Path 3.Live with the Highest Goal 4.Find True Prosperity 5.Turn Fears into Breakthroughs 6.Relate from Your Heart 7.Experience Synergy in Every Moment 8.Become a Generative Leader

Back to Top ↑

Endorsements

"The Highest Goal will lead you to your greatest rewards. As a student in Michael Ray's first class of the now-famous creativity course at Stanford Business School, I have benefited for 25 years from his revolutionary and refreshing insights. They have encouraged me to found three Silicon Valley companies, recover from adversities, become an author and business coach, and enjoy a creative and fulfilling life. In this new book, Michael Ray develops the deeper meaning of his teachings so that you can discover and pursue your highest goal. Enjoy this valuable opportunity to find your calling and the true success it offers." -Don Maruska, author of How Great Decisions Get Made "Michael Ray is writing about the core passion for fully living. Recognizing one's 'highest goal' is at the center of one's purpose, one's destiny and the reason why one wakes up in the morning and remains engaged in life-the epitome of the human experience. This incredible book examines the life-force that gives us a reason for living!" -John Renesch, author of Getting to the Better Future

Back to Top ↑