The Innovation Code Self-Assessment

The Creative Power of Constructive Conflict

Jeff DeGraff (Author) | Staney DeGraff (Author)

Publication date: 09/05/2017

The Innovation Code Self-Assessment

Innovation comes from creative tension, not harmonious interaction, says Dean of Innovation Jeff DeGraff. He identifies four basic approaches to innovation and shows how leaders can manage the inevitable conflicts between them to create brilliant, unexpected hybrid solutions. The four dominant world views are Artist, Athlete, Engineer, and Sage. They will also show four leadership dimensions of Orientation, Flexibility, Momentum, and Magnitude within the four dominant world views. The graphic results will show the the four approaches at the individual and the organizational levels.

The Innovation Code Primer1 (four world views)

PRODUCT INFORMATION

Format: Online Subscription

Price: $9.95 for one-year subscription, or five tests, whichever comes first

Description: This instrument consists of 24 question, 12 pertaining to the individual and 12 pertaining to the organization. For each section, consider the answer choices for each question and rank them in order of their relevancy. The assessment will produce a graphic of your results and interpretation from the coauthors. You can take the test up to five times within a 12-month period and compare your results.

Coauthors' Welcome

Harmony is sublime in music, but it’s deadly to innovation. The only way to create new hybrid solutions is to clash. Innovation occurs when people with contrasting perspectives and complementary areas of expertise are in one room. We innovate best with people who challenge us, not people who agree.

The best innovation teams are like bands of superheroes: members recognize their individual gifts and talents, but they don’t let those superpowers limit them. They know when to rely on their own skills and when their partners should take over.

Before you can create your own team of superheroes, you need to understand your strengths and weaknesses.

Have your colleagues or friends take this assessment too. Then create space and time to discuss each other’s results openly and honestly. The trick is not to hide your weaknesses, but to surround yourself with people who are strong where you are weak.

Read more and meet author below

Read An Excerpt


Self Assessment - 1 year access:
9781523094721

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Overview

Innovation comes from creative tension, not harmonious interaction, says Dean of Innovation Jeff DeGraff. He identifies four basic approaches to innovation and shows how leaders can manage the inevitable conflicts between them to create brilliant, unexpected hybrid solutions. The four dominant world views are Artist, Athlete, Engineer, and Sage. They will also show four leadership dimensions of Orientation, Flexibility, Momentum, and Magnitude within the four dominant world views. The graphic results will show the the four approaches at the individual and the organizational levels.

The Innovation Code Primer1 (four world views)

PRODUCT INFORMATION

Format: Online Subscription

Price: $9.95 for one-year subscription, or five tests, whichever comes first

Description: This instrument consists of 24 question, 12 pertaining to the individual and 12 pertaining to the organization. For each section, consider the answer choices for each question and rank them in order of their relevancy. The assessment will produce a graphic of your results and interpretation from the coauthors. You can take the test up to five times within a 12-month period and compare your results.

Coauthors' Welcome

Harmony is sublime in music, but it’s deadly to innovation. The only way to create new hybrid solutions is to clash. Innovation occurs when people with contrasting perspectives and complementary areas of expertise are in one room. We innovate best with people who challenge us, not people who agree.

The best innovation teams are like bands of superheroes: members recognize their individual gifts and talents, but they don’t let those superpowers limit them. They know when to rely on their own skills and when their partners should take over.

Before you can create your own team of superheroes, you need to understand your strengths and weaknesses.

Have your colleagues or friends take this assessment too. Then create space and time to discuss each other’s results openly and honestly. The trick is not to hide your weaknesses, but to surround yourself with people who are strong where you are weak.

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Meet the Authors


Visit Author Page - Jeff DeGraff
Jeff DeGraff is an advisor to Fortune 500 companies—including General Electric, Coca-Cola, Google, Mercedes-Benz, and many more—and a professor at the Ross School of Business at the University of Michigan. He has written several books, including Innovation You, Creativity at Work, and Leading Innovation, and his thoughts on innovation are regularly covered by Inc., Fortune, and Psychology Today, to name a few. He has a regular segment on public radio called The Next Idea.

Visit Author Page - Staney DeGraff
Staney DeGraff is the CEO of Innovatrium Institute for Innovation, a laboratory and consulting firm with multiple locations. She works with large organizations, universities, and municipalities to create a sustainable innovation ecosystem that can grow organically and connect the dots between cutting-edge research, talent acquisition and retention, commercialization, and economic development.

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Reviews

By David Marshall , September 1, 2017

I was the product manager for this digital product.  This is the most extensive self-assessment product that we have ever built, offering results and interpretation about dominant world views and leadership behaviors at both the individual and company levels. The color PDF print results include an extensive primer of the underlying concepts based on the content of The Innovation Code book. This is a great product for teams to do together. --David Marshall, Vice President of Editorial and Digital, Berrett-Koehler Publishers

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Excerpt

Introduction to the Assessment

So you’ve now taken The Innovation Code Self-Assessment. Before we get to your results, let’s talk about how this assessment works and what the Innovation Code is.

How This Assessment Works

This assessment is a powerful tool for individuals and organizations looking to plan, implement, and sustain a culture of change and innovation, and to create the conflicts that will fuel that change. You can use this assessment for counsel on personal, team, or organizational change.

The assessment shows you the following:

  1. Your dominant worldviews: The fundamental values and beliefs that guide your leadership behavior and their strengths and weaknesses
  2. Your team practices: How your team or organization operates on a daily basis and the potential blind spots that you need to pay attention to
  3. Constructive conflict: Possible areas of conflicts between you and your team and how to make those conflicts productive and to avoid their destructive potential

The results of this assessment can be used for:

  1. Creating an action plan to develop your weak points and reduce your blind spots
  2. Learning how to collaborate with other people more successfully
  3. Identifying the role you are most suitable to play in your team or organization
  4. Developing specific practices and a to-do list to create constructive conflicts

The Innovation Code—A Primer

What’s the Innovation Code? The Innovation Code is a system of four different dominant worldviews that work with and against each other to generate change and growth. It’s like a personality test, but rather than merely looking at individual types, it considers each type in relation to the others. It’s all about the constructive conflict between the types.

The constructive conflict manifests itself at the level of teams and organizations, but it’s also within you: even as every individual will identify with one of the four dominant worldviews, everyone also has some qualities from all four, and that is tension that can help you become more creative.
Here are the four dominant worldviews:

The Innovation Code Primer1 (four world views)

The Innovation Code Primer2a (four world views)

The Innovation Code Primer2b (four world views)

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