The Transformational Consumer Self-Assessment

Self-assessment companion product to The Transformational Consumer

PRODUCT INFORMATION:

Format: Online Subscription

Price: $9.95 for one-year subscription, or five tests, whichever comes first

Description: This instrument helps business leaders sequence an intentional action plan for what to rethink first, and how to do it given specific business priorities, resources and challenges. It consists of 30 questions to help rethink 1) what you sell, 2) your customer, 3) your marketing, 4) your competition, and 5) your culture.

AUTHOR'S WELCOME:

The fact that you’re reading this tells me something about you. It tells me that you’ve made the decision to accept this call to adventure. It tells me that you have a vision for transcending the transactional, and becoming a transformational leader of a transformational business.

It also tells me that you are a conscious leader. That could mean a lot of things, but mostly means right now that you are awake. Awake and concerned enough to know that disengagement is the enemy. Awake and optimistic enough to have hope that rethinking what you sell, your customer, your marketing, your competition and your culture are the first steps on the path beyond disengagement. And awake and wise enough to know how hard change management is to pull off, and to seek out help converting what you read in The Transformational Consumer into a real plan of action.

I’m here to help. Take some time, and answer the following questions about your business, your product, your customers, your industry and your team. The process of just answering them could very well spark some thoughts, so stay open to that.

The best practice is to approach the assessment by suspending cynicism and frustration, but also with the commitment never to drink your company’s own Kool-Aid or buy your own hype. It is also helpful to have a sense for your company’s current priorities, challenges, and key performance indicators [KPIs] or other success metrics.

You can take the assessment up to 5 times. I encourage you to have leaders from other teams in your company to take it, at the same time as you, to compare results and kickstart the change management strategy from a collaborative place.

When you’re done, the tool will provide you with the insights you need to sequence an intentional action plan for what to rethink first, and how to do it given your specific business priorities, resources and challenges.

ABOUT THE BOOK:

The Transformational Consumer

They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.

They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.

Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.

Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.

Read more and meet author below



Self Assessment - 1 year access:
9781523083688

$9.95
(member price: $6.97)
Free shipping on all orders from the BK Publishers store.
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More About This Product

Overview

Self-assessment companion product to The Transformational Consumer

PRODUCT INFORMATION:

Format: Online Subscription

Price: $9.95 for one-year subscription, or five tests, whichever comes first

Description: This instrument helps business leaders sequence an intentional action plan for what to rethink first, and how to do it given specific business priorities, resources and challenges. It consists of 30 questions to help rethink 1) what you sell, 2) your customer, 3) your marketing, 4) your competition, and 5) your culture.

AUTHOR'S WELCOME:

The fact that you’re reading this tells me something about you. It tells me that you’ve made the decision to accept this call to adventure. It tells me that you have a vision for transcending the transactional, and becoming a transformational leader of a transformational business.

It also tells me that you are a conscious leader. That could mean a lot of things, but mostly means right now that you are awake. Awake and concerned enough to know that disengagement is the enemy. Awake and optimistic enough to have hope that rethinking what you sell, your customer, your marketing, your competition and your culture are the first steps on the path beyond disengagement. And awake and wise enough to know how hard change management is to pull off, and to seek out help converting what you read in The Transformational Consumer into a real plan of action.

I’m here to help. Take some time, and answer the following questions about your business, your product, your customers, your industry and your team. The process of just answering them could very well spark some thoughts, so stay open to that.

The best practice is to approach the assessment by suspending cynicism and frustration, but also with the commitment never to drink your company’s own Kool-Aid or buy your own hype. It is also helpful to have a sense for your company’s current priorities, challenges, and key performance indicators [KPIs] or other success metrics.

You can take the assessment up to 5 times. I encourage you to have leaders from other teams in your company to take it, at the same time as you, to compare results and kickstart the change management strategy from a collaborative place.

When you’re done, the tool will provide you with the insights you need to sequence an intentional action plan for what to rethink first, and how to do it given your specific business priorities, resources and challenges.

ABOUT THE BOOK:

The Transformational Consumer

They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.

They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.

Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.

Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.

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Meet the Author


Visit Author Page - Tara-Nicholle Nelson

Tara-Nicholle Nelson is the founder and CEO of Transformational Consumer Insights. She is the former vice president of marketing for MyFitnessPal, now part of Under Armour, where her teams covered brand, growth, engagement, content and digital/social media, and media relations. She holds a master s degree in psychology and a juris doctorate from the University of California, Berkeley, and is the board president of City Slicker Farms, a nonprofit food justice organization in West Oakland.

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Table of Contents

CONTENTS

Author's Welcome

Instructions

Questionnaire (30 questions)

Graphic Results

How to Use Your Results

  • Rethink What You Sell
  • Rethink Your Customer
  • Rethink Your Marketing
  • Rethink Your Competition
  • Rethink Your Culture

Past Results

FAQ

Author's Closing Statement

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