The Ultimate Competitive Advantage

Donald Mitchell (Author) | Carol Coles (Author)

Publication date: 02/20/2003

The Ultimate Competitive Advantage

Since 1992, Don Mitchell and Carol Coles have been studying the most successful companies, those whose stock prices continually rose the fastest under the same CEO during the previous three years. They discovered that the most successful companies in this group, unlike their competitors, made major improvements in their business models every two to four years. This was their "secret weapon."

This groundbreaking book draws on the authors' extensive study of hundreds of companies. It offers step-by-step guidance for using the most effective, often-ignored, and least understood techniques for establishing and improving on an industry-leading position through continuous business model improvement. It demonstrates how to use the resources and competitive advantages from each reinvention to establish a foundation for future reinventions. The result is an ever-increasing, customer-delighting, stakeholder-rewarding lead over the competition.

  • Shares previously hidden secrets of how any company can improve sales and profit growth faster by using continual business model reinvention
  • Enables any business to improve customer benefits, adjust prices to make what it offers more attractive to acquire and use, and reduce costs at a record-setting pace
  • Provides dozens of new examples of developing industry leadership by a wide variety of small to large companies

Read more and meet author below



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9781576751671

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Overview

Since 1992, Don Mitchell and Carol Coles have been studying the most successful companies, those whose stock prices continually rose the fastest under the same CEO during the previous three years. They discovered that the most successful companies in this group, unlike their competitors, made major improvements in their business models every two to four years. This was their "secret weapon."

This groundbreaking book draws on the authors' extensive study of hundreds of companies. It offers step-by-step guidance for using the most effective, often-ignored, and least understood techniques for establishing and improving on an industry-leading position through continuous business model improvement. It demonstrates how to use the resources and competitive advantages from each reinvention to establish a foundation for future reinventions. The result is an ever-increasing, customer-delighting, stakeholder-rewarding lead over the competition.

  • Shares previously hidden secrets of how any company can improve sales and profit growth faster by using continual business model reinvention
  • Enables any business to improve customer benefits, adjust prices to make what it offers more attractive to acquire and use, and reduce costs at a record-setting pace
  • Provides dozens of new examples of developing industry leadership by a wide variety of small to large companies

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Meet the Authors


Visit Author Page - Donald Mitchell



Donald Mitchell is CEO and chairman of Mitchell and Company, a financial and strategy consulting firm founded in 1977. He has worked on assignments with the most senior officers at hundreds of major companies, including Colgate-Palmolive, McGraw-Hill, Becton Dickinson, Johnson & Johnson, PepsiCo, Pitney Bowes, Procter & Gamble, and Southwest Airlines. For more information, please visit www.mitchellandco.com.


Visit Author Page - Carol Coles

Carol Coles is COO and president of Mitchell and Company, and co-founded the firm. She has led assignments with over 100 major companies, including some of the firms listed above. Mitchell and Coles are the authors of The 2,000 Percent Solution: Free Your Organization from ôStalledö Thinking to Achieve Exponential Success (with Robert Metz) and The Irresistible Growth Enterprise: Breakthrough Gains from Unstoppable Change. For more information, please visit www.mitchellandco.com.

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Table of Contents

Introduction: The Growing Threat to Your Company from New Business Models

Part One: Business Model Innovation Priorities

  1. What's the Big Idea?
  2. Business Model Innovation Is the Fastest and Safest Route to Sustained Market Leadership
Part Two: The Building Blocks of Better Business Models
  1. Value: Locate Ideas to Create More Sales from Improved Value at the Current Price
  2. Value: Select the Ideas to Pursue
  3. Price: Locate Ideas to Create More Sales from Adjusting Prices
  4. Price: Select the Ideas to Pursue
  5. Costs: Locate Ideas for Greater Reductions in More Places
  6. Costs: Select the Ideas to Pursue
  7. Benefits: Locate Business Model Concepts to Grow the Pie by Investing
  8. Benefits: Select the Psychological and Tangible Benefits to Share, Do So Fairly with All Stakeholders, and Reap the Bounty of Mutual Commitment, Collaboration, and Effectiveness
Part Three: Create an Effective Business-Model-Innovating Organization
  1. Start Business Model Innovation First, and Stay Focused on It
  2. Grow and Harvest More Low-Hanging Fruit
Part Four: Full Speed Head of the Competition!
  1. Cover the Biggest Lily Pond You Can
  2. Cast Bread Upon the Waters

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Endorsements

"The Ultimate Competitive Advantage provides business leaders with real-life examples and the tools necessary to develop a winning business model in a globally competitive environment."

-Don R. Graber, Chairman, President, and CEO, Huffy Corporation

"Filled with real-world examples of how executives dealt with a spectrum of challenges ranging from defining fundamental business models to formulating pricing strategies. There is something to be learned by everyone."

-Norman R. Augustine, Chairman of the Executive Committee, Lockheed Martin

"Gives business readers practical and insightful tools to grow their vision and their business."

-John C. Maxwell, founder of The Injoy Group, and author of The 21 Irrefutable Laws of Leadership

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