They Just Don't Get It!

Changing Resistance into Understanding

Leslie Yerkes (Author) | Randy Martin (Author) | Ben Dewey (Author)

Publication date: 06/01/2005

They Just Don't Get It!
  • Addresses a universal experience and offers a positive solution in an easy-to-read illustrated fable format
  • Details five keys for ensuring that everyone "gets it"
  • By the coauthor of the bestselling Beans! and 301 Ways to Have Fun at Work (more than 75,000 copies sold)
  • Find out more at www.ChangeIsFun.com
  • Addresses a universal experience and offers a positive solution in an easy-to-read illustrated fable format
  • Details five keys for ensuring that everyone "gets it"
  • By the coauthor of the bestselling Beans! and 301 Ways to Have Fun at Work (more than 75,000 copies sold)
  • Find out more at www.ChangeIsFun.com

They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't "get" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why.

We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the problem is really with ourselves. And it shows how we can finally really get it.

If you've ever wondered why your ideas haven't been received or acted on in the way you expected, this book will reveal your own personal responsibility in helping others understand your intentions. Examining the root source of the problem, it details five keys to "getting it"-Take Responsibility; Practice Humility; Begin with Questions; Remain Open; and Believe They Can. These five simple steps will enable you to overcome the problem, and prevent it from happening in the future.

They Just Don't Get It! will teach you how to communicate your ideas better, and how to motivate others to pull together and achieve your highest goals in any situation.

  • Addresses a universal experience and offers a positive solution in an easy-to-read illustrated fable format
  • Details five keys for ensuring that everyone "gets it"
  • By the coauthor of the bestselling Beans! and 301 Ways to Have Fun at Work (more than 75,000 copies sold)
  • Find out more at www.ChangeIsFun.com

Read more and meet author below

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Overview

  • Addresses a universal experience and offers a positive solution in an easy-to-read illustrated fable format
  • Details five keys for ensuring that everyone "gets it"
  • By the coauthor of the bestselling Beans! and 301 Ways to Have Fun at Work (more than 75,000 copies sold)
  • Find out more at www.ChangeIsFun.com
  • Addresses a universal experience and offers a positive solution in an easy-to-read illustrated fable format
  • Details five keys for ensuring that everyone "gets it"
  • By the coauthor of the bestselling Beans! and 301 Ways to Have Fun at Work (more than 75,000 copies sold)
  • Find out more at www.ChangeIsFun.com

They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't "get" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why.

We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the problem is really with ourselves. And it shows how we can finally really get it.

If you've ever wondered why your ideas haven't been received or acted on in the way you expected, this book will reveal your own personal responsibility in helping others understand your intentions. Examining the root source of the problem, it details five keys to "getting it"-Take Responsibility; Practice Humility; Begin with Questions; Remain Open; and Believe They Can. These five simple steps will enable you to overcome the problem, and prevent it from happening in the future.

They Just Don't Get It! will teach you how to communicate your ideas better, and how to motivate others to pull together and achieve your highest goals in any situation.

  • Addresses a universal experience and offers a positive solution in an easy-to-read illustrated fable format
  • Details five keys for ensuring that everyone "gets it"
  • By the coauthor of the bestselling Beans! and 301 Ways to Have Fun at Work (more than 75,000 copies sold)
  • Find out more at www.ChangeIsFun.com

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Meet the Authors


Visit Author Page - Leslie Yerkes

Leslie Yerkes has been advancing the cause of positive organizational culture for over twenty-five years, ever since she started The Catalyst Consulting Group with a mission to do consulting with a conscience. Her interests are many but her vision for a workplace emboldened by empowered, enthusiastic employees and managers is singular.

Author of five books, including three for Berrett-Koehler, Leslie tends to run with her enthusiasms only after testing their viability in the rubber-meets-the-road environments of the organizations she consults with, be they small passionate non-profits or global Fortune 50 conglomerates. She nailed ‘fun at work' with co-author Dave Helmsath way back in 1997, and revisited the concept with the essential Fun Works, Creating Places Where People Love to Work, in 2001.

In re-doing the book for a second edition, a lot of her experience and learning fueled a renewal of her enthusiasm. All of a sudden the idea of fun at work was not nearly as magnetic for her as was the conception of a soft science of organizational change, a conception for which fun and fulfillment were ingredients in a much more robust mix.

This mix was geared to provide a recipe for a richly complex, sophisticated and deeply human view about how to optimally support business success by supporting the success of the people that are the human core of the organization.

They Just Don't Get It: Changing Resistance Into Understanding, is of a piece with this too. The book addresses how communication can be undermined, while it provides practical techniques to explore and solve communication problems. There's little that can be changed in an organization unless stakeholders listen closely, and support their ow and each other's openness, and, are passionate about daring to do things—together-- differently.

As a consultant, author, thought leader, and keynote speaker, Leslie is all about deep change and other kinds of daring.



Visit Author Page - Randy Martin
Randy Martin is the owner of martinDESIGN, an advertising and public relations agency. He is an award-winning television writer-producer-director with more than a dozen local Emmys to his credit, an award-winning graphic designer, and a teacher of business classes.


Visit Author Page - Ben Dewey

Ben Dewey is a freelance illustrator and graduate of The Cleveland Institute of Art (CIA). He is the recipient of the CIA's Mary C. Page Traveling Scholarship (for the top student of the year) and the Sue Wall Painting Scholarship.

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Excerpt

They Just Don’t Get It!: Changing Resistance into Understanding

Chapter
One
1

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There once was a woman named Julie who lived in the very best apartment atop the very best building in the very best city in America.

Julie’s apartment was filled with the very best things she could buy.

She owned a top-of-the-line high definition television set with theater surround sound, a treadmill with automatic memory and thirty-five presets of the most famous terrain in the world, and a chrome espresso machine that her father said reminded him of the ’58 Buick he used to own.

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Julie had the very best job anyone could imagine. She was the senior vice president and chief account executive for the very best advertising agency in town.

She had the very best clients and produced the very best advertising in America.

Everything that Julie did was superb; everything she owned was better; every idea she had was the very best. In short, Julie got it.

All her friends said so. They said things to each other like, “You know why Julie does so well? It’s simple. Julie gets it.”

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Which is why this morning was so troubling to Julie.

Julie wasn’t interested in watching television. She wasn’t interested in making espresso.

And she certainly wasn’t interested in running up the side of Mount Kilimanjaro, although she could have.

And she wasn’t interested in doing all these very best things because her head hurt.

Julie’s head had hurt since she woke up two hours before. Before her alarm even went off.

Julie woke with a headache caused by a question that had been bouncing around in her brain all night long while she tried to sleep.

She had this awful, annoying question because for the first time in her life, Julie had come face-to-face with something she didn’t get.

It was a simple question. One that all of us ask, all the time, of far too many people, far too often.

It’s a question that causes us to lose sleep. And to not understand. And to not finish projects. And to lose friends.

And, although it really is a simple question to ask, it’s one of the most difficult ones in the world to answer.

So what is this simple but profound question? The question that was bouncing around in Julie’s head?

Here it is.

This is it.

This is the question:

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Endorsements

"A brilliant topic--with important implications for how we all work and live together. Read it and reap the benefits!"


--BJ Gallagher, coauthor of A Peacock in the Land of Penguins and Who Are "They" Anyway?


"Replacing force and frustration with humility, openness, and responsibility is key to building teamwork in today's business world. They Just Don't Get It! illuminates a common problem with powerful insight."


--William Brake, V.P. & General Manager, International Steel Group, Inc.

"They Just Don't Get It! is a fun, yet powerful reminder that personal humility inhabits the soul of great leadership, and that practicing humility begins by abandoning presumption and listening hard."


--Bryan W. Sickbert, Executive Director, Council for Health and Human Service Ministries

"This clever book offers a few profound points worth building into your life. You will get it when you finish reading this book."


--Geoff Bellman, author of Getting Things Done When You Are Not in Charge

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