NEW EDITION, REVISED AND UPDATED Former director of the Young Democrats of America, the California Democratic Party and HUD Special Counsel to the Clinton-Gore administration, Christine Pelosi updates her classic leadership guide for leaders and campaign managers to reflect the changes in the political and social climate that have taken place since the first edition was published in 2007. Christine Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue. This book draws from her leadership “boot camps” conducted in over thirty American states and in three foreign countries, working with thousands of volunteers and dozens of successful candidates for office from city council to US congress.
 
Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to service—a voice of conscience that springs from their vision, ideas, and values—and want to translate that call into positive change. Pelosi outlines the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a “Get Real” exercise so readers can personalize and integrate these ideas into individual efforts.
 
In this edition, Pelosi updates the book's “Call to Service” profiles of political leaders and their calls to service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.

• Detailed, practical advice on how to win any kind of campaign

• Written by a veteran activist with a lifetime of experience running campaigns at every level

• Updated throughout, including new information on using social media, challenges unique to women, and the power of volunteers

 

My political activism began in the stroller, writes Christine Pelosi. As the daughter of Congresswoman and former House Speaker Nancy Pelosi, Christine is almost literally a born campaigner. She knows politics and policy inside out: shes served as an attorney in the Clinton-Gore administration, on Capitol Hill as a Congressional chief of staff, and as a San Francisco prosecutor. She has conducted boot camps in over thirty states and in three countries, working with dozens of successful candidates for office from city council to US congress. In Campaign Boot Camp 2.0, Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue.

Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to servicea voice of conscience that springs from vision, ideas, and valuesand want to translate that call into positive change. Pelosi offers the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a Get Real exercise so readers can personalize and integrate these ideas into individual efforts.

In this edition, Pelosi updates the books Call to Service examplesprofiles of current political leaders and what motivated them to enter public service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.

• An authoritative and candid insider's guide to the essential knowledge, skills, and abilities needed to establish a successful CSR career

• Filled with practical advice on programs, processes, and most importantly, the personal and professional skills needed to thrive

• Features fascinating stories and examples drawn from the author's more than two decades in corporate social responsibility

The BP oil spill, the 2008 global financial collapse, and revelations of scandalous work conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It's not just because of the high cost of making amends and a fear of negative publicity-consumers are demanding better corporate behavior. But corporations can't act in responsible ways if no "treehuggers" are working inside the system to lead the effort.

For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate changeall-while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he's written the first practical, authoritative insider's guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being "the designated driver at the corporate cocktail party" is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater iimpact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues.

With more than 80 percent of the Fortune 500 now publishing "sustainability reports," a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the "operator's manual" for this new career path.

• An authoritative and candid insider's guide to the essential knowledge, skills, and abilities needed to establish a successful CSR career

• Filled with practical advice on programs, processes, and most importantly, the personal and professional skills needed to thrive

• Features fascinating stories and examples drawn from the author's more than two decades in corporate social responsibility

The BP oil spill, the 2008 global financial collapse, and revelations of scandalous work conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It's not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can't act in responsible ways if no "treehuggers" are working inside the system to lead the effort.

For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate change -- all while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he's written the first practical, authoritative insider's guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being "the designated driver at the corporate cocktail party" is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater iimpact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues.

With more than 80 percent of the Fortune 500 now publishing "sustainability reports," a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the "operator's manual" for this new career path.

• An authoritative and candid insider's guide to the essential knowledge, skills, and abilities needed to establish a successful CSR career

• Filled with practical advice on programs, processes, and most importantly, the personal and professional skills needed to thrive

• Features fascinating stories and examples drawn from the author's more than two decades in corporate social responsibility

• Click here for the press release

The BP oil spill, the 2008 global financial collapse, and revelations of scandalous work conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It's not just because of the high cost of making amends and a fear of negative publicityconsumers are demanding better corporate behavior. But corporations can't act in responsible ways if no "treehuggers" are working inside the system to lead the effort.

For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate changeallwhile being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he's written the first practical, authoritative insider's guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being "the designated driver at the corporate cocktail party" is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater iimpact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues.

With more than 80 percent of the Fortune 500 now publishing "sustainability reports," a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the "operator's manual" for this new career path.

• A plain-English guide to the disastrous practical consequences of the bizarre legal doctrine of corporate personhood enshrined most recently in the Supreme Courts Citizens United decision

• Features a constitutional amendment designed to overturn Citizens United and restore the government to the people

• Includes a tool kit to help citizens mount a grassroots campaign to pass the Peoples Rights amendment
• Click here for the press release

The January 2010 Supreme Court Citizens United v. Federal Election Commission decisionmarked a culminating victory for the legal doctrine of corporate personhood. Corporations, as legal persons, are now entitled to exercise their alleged free-speech rights in the form of campaign spending, effectively enabling corporate domination of the electoral process.

Jeffrey Clements uncovers the roots, expansion, and far-reaching effects of the strange and destructive idea, which flies in the face of not only all common sense but, Clements shows, most of American legal history, from 1787 to the 1970s. He details its impact on the American political landscape, economy, job market, environment, and public healthand how it permeates our daily lives, from the quality of air we breathe to the types of jobs we can get to the politicians we elect. Most importantly, he offers a solution: a constitutional amendment to reverse Citizens United and tools readers can use to mount a grassroots drive to get it passed.

Overturning Citizens United is not about a triumph of one political ideology over anotherits about restoring the democratic principles on which America was built. Republican president Theodore Roosevelt and conservative Supreme Court Chief Justice William Rehnquist both vocally opposed the idea of corporate personhood. Community by community, state by state, we can cross party and ideological lines to form a united front against unchecked corporate power in Americaand reinstate a government that is truly of, by, and for the people.

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going “beyond green”--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer.

Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.

The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

• By a trailblazing expert in green marketing

• Demonstrates how to effectively market green to mainstream consumers

• Filled with success stories from sustainability leader including Ottman's Fortune 500 and entrepreneurial clients

• Click Here for Press Release

 

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer.

Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.

The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

A deeply personal story written by a microfinance insider whose decade in the industry turned him into a heretic. It reveals the shocking truth of the industry once hailed as the miraculous solution to world poverty, and profiles the few shining exceptions to industry-wide corruption.

• A deeply personal story written by a microfinance insider who was once tapped as an anonymous source for a New York Times exposé
• Reveals the shocking truth of the industry once hailed as the miraculous solution to world poverty
• Profiles the few shining exceptions to industry-wide corruption and offers solutions to clean up the rest
• Please click here for press release
  

Offering inspiring success stories, the microfinance industry depends on the faith of investors that small loans can transform the lives of the poor. But as Hugh Sinclair points out, very little solid evidence exists that microloans make a dent in long-term poverty. Evidence does exist for negligence, corruption, and methods that border on extortion. Part exposé, part memoir, and part financial detective story, this is the account of a one-time true believer whose decade in the industry turned him into a heretic.

Sinclair worked with several microfinance institutions and funds as he traveled from Mexico to Mongolia, with Nigeria, Holland, and Mozambique in between. He couldn't help but notice that even with a booming $70 billion industry on their side, the poor didn't seem any better off in practice. Exorbitant interest rates led borrowers into never-ending debt spirals, and aggressive collection practices resulted in cases of forced prostitution, child labor, suicide, and nationwide revolts against the microfinance community.

With characteristic intelligence and biting wit, Sinclair weaves a shocking tale of a system increasingly focused on maximizing profits. The situation worsened when large banks, attracted by the high repayment rates of overpriced loans, hijacked the sector and created a microfinance bubble. Sinclair details his discovery of several scandals, one of the most disturbing involving a large African Microfinance institution of questionable legality which charged interest rates in excess of 100% per year, and whose investors and supporters included some of the most celebrated leaders of the microfinance sector. Sinclair's objections were first met with silence, then threats and attempted bribery, a court case, and eventually led him to become a principle whistleblower in a sector that had lost its soul.

Microfinance can work-Sinclair describes moving experiences with several ethical and effective organizations and analyzes what made them different. But without the fundamental reforms that Sinclair recommends here, microfinance will remain an "investment opportunity" that will leave the poor with hollow promises and empty pockets.

• A deeply personal story written by a microfinance insider who was once tapped as an anonymous source for a New York Times expos
• Reveals the shocking truth of the industry once hailed as the miraculous solution to world poverty
• Profiles the few shining exceptions to industry-wide corruption and offers solutions to clean up the rest
• Please click here  for press release
  

 

Offering inspiring success stories, the microfinance industry depends on the faith of investors that small loans can transform the lives of the poor. But as Hugh Sinclair points out, very little solid evidence exists that microloans make a dent in long-term poverty. Evidence does exist for negligence, corruption, and methods that border on extortion. Part expos, part memoir, and part financial detective story, this is the account of a one-time true believer whose decade in the industry turned him into a heretic.

Sinclair worked with several microfinance institutions and funds as he traveled from Mexico to Mongolia, with Nigeria, Holland, and Mozambique in between. He couldnt help but notice that even with a booming $70 billion industry on their side, the poor didnt seem any better off in practice. Exorbitant interest rates led borrowers into never-ending debt spirals, and aggressive collection practices resulted in cases of forced prostitution, child labor, suicide, and nationwide revolts against the microfinance community.

With characteristic intelligence and biting wit, Sinclair weaves a shocking tale of a system increasingly focused on maximizing profits. The situation worsened when large banks, attracted by the high repayment rates of overpriced loans, hijacked the sector and created a microfinance bubble. Sinclair details his discovery of several scandals, one of the most disturbing involving a large African Microfinance institution of questionable legality which charged interest rates in excess of 100% per year, and whose investors and supporters included some of the most celebrated leaders of the microfinance sector.  Sinclairs objections were first met with silence, then threats and attempted bribery, a court case, and eventually led him to become a principle whistleblower in a sector that had lost its soul.

Microfinance can workSinclair describes moving experiences with several ethical and effective organizations and analyzes what made them different. But without the fundamental reforms that Sinclair recommends here, microfinance will remain an investment opportunity that will leave the poor with hollow promises and empty pockets.

It seems like everywhere we turn, we're confronted by shaking heads, thumbs down, brick walls, brush-offs, and closed doors. NOs surround us—in our workplaces, in our communities and places of worship, in government, in social settings, in schools, and even within our families.

Whether you're applying for a job, making a request, looking for a house, dating to find the right mate, seeking some type of approval, selling a product or an idea (or yourself), or trying to organize others into getting something accomplished, you're going to encounter rebuffs and resistance. What can you do to overcome so much negativity?

This wise, insightful parable follows our hero who ventures into the Land of NO in search of YES. He watches well-intentioned characters flounder and fail—while noticing other characters using different approaches and achieving success. Our observant hero learns from others' experiences, as well as his own.

Through his journey, you will discover how you, too, can persist in the face of frequent NOs — both the NOs uttered by people around you and, perhaps more importantly, the insidious NOs whispered by your own inner voices.

The second half of the book takes you from parable to practice—with proven tips, tools, and strategies to help you persevere, develop tenacity, persist in the face of rejection, and overcome the inertia of the status quo. Taken together, the two parts of this book provide a how-to manual that's both practical and entertaining. It will help you find the YESes you seek—faster, more effectively, and with a lot less discouragement and despair in the process.

• Cowritten by the authors of the international bestsellers A Peacock in the Land of Penguins (more than 250,000 copies sold) and Walk Awhile in MY Shoes (more than 750,000 copies sold)
• A lively parable that tackles a tough subject--how to overcome negativity to find success, happiness, and affirmation
• Includes practical tips, tools, and strategies to help readers apply the lessons of the parable in their personal and professional lives
• Listen to a podcasted interview with BJ Gallagher on Total Picture Radio