2013
This book gives leaders encouragement, examples, and inspiration as they make their way from the "lower" branches of the tree to the "highest."
- Introduces Being-centered leadership, which emphasizes the higher reality of business (such as its connection to humanity and nature) to create lasting business value
- Offers a four-stage road map to guide leaders in their efforts to realize this new approach
- Features moving examples of Being-centered leadership by twenty-one CEOs of globally recognized companies
Financial meltdowns and environmental disasters have made it obvious that business leaders have a responsibility for the environment and society with which their business is inextricably intertwined. But it's one thing to understand that idea-Ram Nidumolu knows that nothing is really going to change unless leaders feel it. Stories and metaphors have a power to transform that dry facts and numbers don't, so in this extraordinary book, Nidumolu turns to the ancient Indian philosophical texts, the Upanishads, to offer leaders a powerful message that transcends religion, culture, and tradition.
Two Birds in a Tree takes its title from a parable in the Upanishads. One bird, in the lower branches, hops from branch to branch, anxiously eating all the fruit it sees. The bird at the top of the tree sees the tree below and the world beyond and understands it is part of a larger whole. The higher bird is in touch with and symbolizes what the Upanishads call Being, the fundamental reality that underlies and unifies all phenomena-the very essence of existence.
Leaders whose sense of self is anchored in Being won't have to think about "corporate responsibility"-their actions will be driven by an instinctive sense of interconnection. Throughout this profound and enlightening book, Nidumolu uses stories not only from the Upanishads but also from his own life as well as the experiences of CEOs of global companies like PepsiCo, Southwest Airlines, Timberland, Costco, and many others to illustrate the principles of Being-centered leadership. And he provides what he calls a four-stage road map to help leaders cultivate a conscious connection to Being.
But this is a book meant to inspire, not prescribe. Nidumolu doesn't offer a specific, step-by-step set of instructions. Rather, he offers leaders advice, encouragement, examples, and inspiration as they make their way from the lower branches of the tree to the highest.
2015
Too many of us have become addicted to the popular, enticing, dangerously misleading drug of multitasking. Devora Zack was once hooked herself. But she beat it and became more efficient, and you can too.
Zack marshals convincing neuroscientific evidence to prove that you really can't do more by trying to tackle several things at once—it's an illusion. There is a better way to deal with all the information and interruptions that bombard us today. Singletasking explains exactly how to clear and calm your mind, arrange your schedule and environment, and gently yet firmly manage the expectations of people around you so that you can accomplish a succession of tasks, one by one—and be infinitely more productive. Singletasking is the secret to success and sanity.
You've been promoted to leadership—congratulations! But it's nothing like your old job, is it? William Gentry says it's time to flip your script.
We all have mental scripts that tell us how the world works. Your old script was all about “me”: standing out as an individual. But as a new leader, you need to flip your script from “me” to “we” and help the group you lead succeed. In this book, Gentry supports and coaches you to flip your script in six key areas. He offers actionable, practical, evidence-based advice and examples drawn from his research, his work with leaders, and his own failures and triumphs of becoming a new leader. Get started flipping your script and become the kind of boss everyone wants to work for.
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.
The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people.
A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.
This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Is there another level of life that you want to live? Are there goals you've been struggling to achieve? It's time to stop settling for excuses and start achieving excellence!
With nearly two decades of experience working with high achievers globally, peak performance expert Delatorro McNeal II is passionate about teaching people how to live life full throttle. As a motorcycle enthusiast, McNeal uses powerful biking metaphors to vividly illustrate how to reject the monotony of living on cruise control. Packed with interactive exercises, compelling questions, and thought-provoking analogies, this book teaches you the methodology and the psychology to bring the best out of yourself! Each of the twelve chapters starts with the word Shift and invites you to make a simple but profound change that will accelerate your results and expand the horizons of your possibilities. You'll discover how to
• Lean into the curves of life and business
• Sever your dependency on the “kickstands of life”
• Put your weight into the changes you desire most
• Steer the flow of your emotional states
• Shift your core relationships to invite the right posse to your biker club
• Drive defensively to avoid the potholes that stop most people from succeeding
From the introduction all the way through to the conclusion, this book is a transformational seminar on paper. Join Delatorro McNeal as he takes you on the personal development journey of a lifetime.
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