Written by a premier group of 21 thinkers from around the world, the second edition of Alternatives to Economic Globalization lays out democratic, ecologically sound, socially just alternatives to corporate globalization more fully, specifically, and thoughtfully than has ever been done before. Focusing on constructive, achievable goals, the authors present ten governing principles for establishing truly sustainable societies and describe alternatives to the World Bank, the IMF, and the WTO that would better serve the needs of the planet. They offer detailed proposals for protecting vital goods and services from corporate exploitation, limiting corporate privileges and power, rebuilding economies to make them more responsive to human needs, and more. This revised and expanded edition features a new opening chapter on the global balance of power, a new section on the media and globalization, and a new final chapter on what ordinary citizens can do to fight the injustices of globalization. It also includes many new charts, sidebars, and other updated information.

• The definitive document of the anti-corporate globalization movement-the consensus report of an alliance of leading activists, scholars, economists, researchers, and writers
• Offers a constructive, coherent, positive alternative to globalization-the very thing that the anti-corporate globalization movement is always accused of not putting forward
• The International Forum on Globalization consists of the leaders of over 60 organizations in 25 countries -including such prominent organizations as Friends of the Earth, the Third World Network, the Sierra Club, the Institute for Policy Studies, Public Citizen, Rainforest Action Network, and Food First

NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. "Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.” --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company “A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.” --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines “Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.” --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH “From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.” --Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group

• New edition of the book that introduced the concept of personal brand as a powerful personal and professional development tool

• Thoroughly revised and updated, with a new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world

• Filled with unique and tested tools and exercises to help you develop a distinctive personal brand

 

You may not know it, but you have a brand. Over time, the people who interact with you -- colleagues, acquaintance, family and friends -- develop a set of perceptions of who you are what you stand for. But does your current personal brand truly reflect who you are and the difference you make? You're probably not even aware of what your brand is now, but you can consciously create one that accurately reflects your truest personal values.

Developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be, and learning how to leave the impressions that reflect your true brand. The hallmark insight of the new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others. "When you make a discernable difference in the life of another," they write, "you make a lasting impression and your brand receives credit."

Be Your Own Brand shows how to create a personal brand that is distinctive, relevant to others and consistent in the way it is perceived and presented. McNally and Speak take you through the process of identifying the components of your brand, conveying that brand to the world, checking how closely your brand aligns with those of significant others -- particularly your employer -- and assessing your progress along the way. The plethora of tested tools and exercises they provide make the experience easy, enlightening, and enjoyable.

The spirit of inquiry is the engine of democracy. The democratic process is nothing less than citizens regularly asking what kind of society they want to live in and whom they want to lead them. But more and more people are avoiding the whole messy business of questioning. Americans are instead being trained to look for ready-made answers, with potentially dire implications for the health of our society. In this impassioned new book, Andrea Batista Schlesinger argues that we’re besieged by cultural forces that urge us to avoid independent thought and critical analysis. The media reduces politics to a spectator sport, focusing on polls and personalities rather than issues and ideas. Schools teach to standardized tests—students learn to fill in the bubbles, not open their minds. “Financial literacy” courses have replaced civics classes, graduating smart shoppers rather than informed citizens. Even the Internet promotes habits that discourage inquiry. Regurgitating search-engine results becomes a substitute for genuine research and reflection. Social networks promote connection rather than engagement. With all the information available online, over a third of those younger than twenty-five say they get no news on a typical day, up from 25 percent in 1998. The situation isn’t hopeless. Batista Schlesinger spotlights individuals and institutions across the country that are working to renew a healthy sense of curiosity and skepticism, particularly in American’s youth. It is, at this point, an uphill battle but one well worth undertaking. The Death of “Why?” offers both a penetrating socio-cultural critique of our current path and a way forward for cultivating inquiry and reinvigorating our democracy.

• Argues passionately for the critical importance of inquiry to a healthy democracy

• Shows how the very institutions that should be encouraging inquiry—schools, the media, government, the Internet—are actually discouraging it

• Highlights hopeful examples of people working to restore inquiry to its rightful place of importance

The spirit of inquiry is the engine of democracy. The democratic process is nothing less than citizens regularly asking what kind of society they want to live in and whom they want to lead them. But more and more people are avoiding the whole messy business of questioning. Americans are instead being trained to look for ready-made answers, with potentially dire implications for the health of our society.

In this impassioned new book, Andrea Batista Schlesinger argues that we’re besieged by cultural forces that urge us to avoid independent thought and critical analysis. The media reduces politics to a spectator sport, focusing on polls and personalities rather than issues and ideas. Schools teach to standardized tests—students learn to fill in the bubbles, not open their minds. “Financial literacy” courses have replaced civics classes, graduating smart shoppers rather than informed citizens. Even the Internet promotes habits that discourage inquiry.
Regurgitating search-engine results becomes a substitute for genuine research and reflection. Social networks promote connection rather than engagement. With all the information available online, over a third of those younger than twenty-five say they get no news on a typical day, up from 25 percent in 1998.

The situation isn’t hopeless. Batista Schlesinger spotlights individuals and institutions across the country that are working to renew a healthy sense of curiosity and skepticism, particularly in American’s youth. It is, at this point, an uphill battle but one well worth undertaking. The Death of “Why?” offers both a penetrating socio-cultural critique of our current path and a way forward for cultivating inquiry and reinvigorating our democracy.

In America as Empire, Jim Garrison urges us to face up to the complexities and responsibilities inherent in the indisputable fact that America is now the world's single preeminent power. "America", Garrison writes, "has become what it was founded not to be: established as a haven for those fleeing the abuse of power, it has attained and now wields near absolute power. It has become an empire." Garrison traces the roots of the American empire to the very beginnings of the republic, in particular to the historic willingness of United States' to use military might in the defense of two consistent --- if sometimes contradictory --- foreign policy objectives: protection of American commercial interests and promotion of democracy. How long can the American empire last? Garrison looks at American history within the context of the rise and fall of empires and argues that the U. S. can gain important insights into durability from the Romans. He details the interplay between military power, political institutions, and legal structures that enabled the Roman empire at it's apogee to last for longer than America has as a country. But the real question is, what kind of empire can and should America be? As the sole superpower, America must lead in shaping a new global order, just as after World War II Roosevelt and Truman took the lead in shaping a new international order. That international order is now crumbling under the pressures of globalization, persistent poverty, terrorism and fundamentalism. Garrison outlines the kinds of cooperative global structures America must promote if its empire is to leave a lasting legacy of greatness. Garrison calls for Americans to consciously see themselves as a transitional empire, one whose task is not to dominate but to catalyze the next generation of global governance mechanisms that would make obsolete the need for empire. If this is done, America could be the final empire.

• Asserts that America has already made the transition from republic to empire

• Asks what kind of empire America can and should be, suggesting that America should consciously see itself as a new kind of empire, one that will work to make the notion of empire obsolete

• Written by the President of the State of the World Forum, a global network whose members include such distinguished figures as Mikhail Gorbachev, Oscar Arias, George Schultz, Jane Goodall, and Elie Weisel

A fundamental transformation-what many are calling a "paradigm shift"-is underway today in our business and work world. This transformation goes beyond the traditional quest for productivity and profit to embrace such issues as achieving more congruence between our spiritual values and our work, creating a more caring and loving workplace, empowering people to unleash their full creativity and vision at work, and recognizing the global and social responsibilities of business.

This book brings together fifteen of the foremost visionary thinkers about these new business traditions. These visionaries include leading futurists, such as Willis Harman; authors of important new books, such as Peter Senge, author of The Fifth Discipline: The Art and Practice of the Learning Organization; leaders of influential organizations in promoting new paradigm thinking, such as Charles Kiefer, chairman of Innovation Associates; and creators of innovative business and academic programs, such as Michael Ray, developer of the path-breaking Stanford University course on "New Paradigm Business." New Traditions in Business is the first collection in one book of their seminal writings.

Part I describes the historical roots and current signs of the transformation o how the new paradigm differs from traditional business practice o the shifts in human consciousness that form the context for the transformation o the role of spiritual values, vision, and community in the new business culture.

Part II details specific strategies for business transformation: new leadership roles to build learning organizations o the qualities of truly healthy companies o fostering community in corporations o steps for putting global thinking into practice in business o developing and communicating visionary leadership o creating empowered workplaces oenabling people to tap their full creative powers o keys to practicing ethical behavior in business.

CSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage? In Just Good Business, Kellie McElhaney shows leaders and managers exactly how to connect their CSR efforts to their company’s overall corporate strategy, business objectives, and core competencies. She provides a process for assessing whether CSR practices are reinforcing the brand, explains how to develop a unified CSR strategy, and lays out a framework of seven principles for leveraging the power of CSR branding. McElhaney’s book draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book’s case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors, and draw upon McElhaney’s work with leading corporations like McDonalds, Nokia, Medtronic, Levi, Wells Fargo, Birkenstock, Gap, Inc., HP, and Pepperidge Farm. Savvy companies carefully manage their brand in every area—CSR shouldn’t be any different. Just Good Business offers a detailed blueprint any company can use to ensure that their CSR initiatives deliver significant, quantifiable, bottom-line benefit.