For over 25 years, Michael Ray taught the celebrated Personal Creativity in Business course, mainly at Stanford University but also in non-academic settings. Over the years, Ray began to realize that the course was having a more profound impact on graduates than he'd ever intended. It went way beyond helping them in their careers. People who'd been through the course seemed to blossom-to have access to some secret source of energy and inspiration. They found new ways to contribute to their organizations. They thrived on diversity, fought gracefully, treated others with compassion, acceptance, appreciation, and respect. As one graduate put it, "This is transformation that works and lasts." What was going on? Ray came to realize that his creativity course was helping people discover what he calls their "highest goal." Your highest goal is what gives real meaning to your life-it is what speaks to the very core of your being. It's what makes you feel connected to something higher than yourself, whatever you call it-God, Truth, Spirit, Being. It's what truly motivates and sustains you, although you may not be able to put it into words, or even be consciously aware of it. It has nothing to do with worldly success or achievement, but Ray found that all of the successful people who had been through his course had a sustained connection to it. In fact, it was what they ultimately attributed their success to. In The Highest Goal, Michael Ray shares what he learned through decades of teaching his creativity course to help you discover, and live by, your highest goal. Throughout the book, Ray offers exercises, stories, and reflections that will help you get in touch with your highest goal, follow a path in tune with it, and let it inform every aspect of your life. Your highest goal is a source of power and wisdom that can vastly improve not only your own life, but the lives of everyone around you. Ray shows us how to open this inner font of creativity, compassion, and courage.

• Dubbed "the most creative man in Silicon Valley" by Fast Company magazine, Ray is the author of the bestselling Creativity in Business (more than 100,000 copies sold and selected as one of the nine "Greatest Business Books Ever Written" by Inc. magazine)
• Based on Stanford University's famed Personal Creativity in Business course-created and taught by the author for over a quarter century
• Reveals what truly drives the most successful alumni of the Creativity in Business course, and how you can harness the secret yourself
• Foreword by Jim Collins, author of Good to Great

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.

As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.

You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

In this third edition, bestselling authors Ken Blanchard and Mark Miller answer the question most leaders ask at some point in their career: What do I need to do to be a great leader? The secret may surprise you.

At one time or another, everyone in a position of authority-whether in a multi-national corporation or a local volunteer group-wonders what the key to great leadership is. And who better to answer that question than the team of Ken Blanchard, whose books on leadership have sold over 20 million copies, and Mark Miller, who worked his way up from line worker to vice president of one of the largest fast-food chains in the country. In The Secret, Blanchard and Miller use the uniquely accessible "business fable" format that Blanchard pioneered to get at the heart of what makes a leader truly able to inspire and motivate people. Debbie Brewster, recently promoted and struggling, finds herself about to lose her job due to poor performance. In an attempt to save her career, she enrolls in a new mentoring program offered by her company. Much to her surprise, Debbie finds her mentor is none other than Jeff Brown, the president of the company. Debbie decides that she is going to ask her new mentor the one question she feels she desperately needs answered: "What is the secret of great leaders?" Jeff's immediate answer-that great leaders serve their followers-completely flummoxes Debbie. Over the next 18 months, Jeff helps Debbie discover and explore five fundamental ways that leaders lead through service.

The Secret puts what Blanchard and Miller have learned about leadership in a form that anyone can easily understand, embrace, and pursue. It is a book that will benefit not only those who read it, but also the organizations they work in and the people who look to them for guidance.

The second edition includes revised and updated content including:

•    A new foreword by John Maxwell
•    A new resource section in the back matter summarizing key learning points
•    A greater focus on the book's primary focus: servant leadership
•    A more humanized protagonist
•    Numerous other minor renovations throughout

America's most popular progressive radio host and New York Times bestselling author Thom Hartmann reveals how the government and corporate America misuse our personal data and shows how we can reclaim our privacy.

Most Americans are worried about how companies like Facebook invade their privacy and harvest their data, but many people don't fully understand the details of how their information is being adapted and misused. In this thought-provoking and accessible book, New York Times bestselling author Thom Hartmann reveals exactly how the government and corporations are tracking our every online move and using our data to buy elections, employ social control, and score and monetize our lives.

Hartmann uses extensive, vivid examples to highlight the consequences of Big Data on all aspects of our lives. Along with tracing the history of surveillance, he shows how we got to where we are today, how China-with its new Social Credit System-serves as a warning, and how we can and must avoid a similarly dystopian future.

By delving into the Constitutional right to privacy, Hartmann reminds us of our civil right and shows how we can restore it.