2018
Product: Online streamed application (not downloaded), limited one-year subscription (5 tests or 12 months, whichever comes first), password controlled
Duration: 27 questions, takes 10-15 minutes to answer
Results: Visual funnel graphic with four layers of Personal Presence layers; includes interpretation from author, growth path, and frequently asked questions, print option
BASED ON THE BOOK: It may be difficult to define, but we all know presence when we encounter it. Someone walks into the room and people step aside. Heads turn. When those with presence speak, people listen. When they ask, people answer. When they lead, people follow. People with presence look confident and comfortable, speak persuasively, think clearly even under pressure, and act with intention and integrity.
Presence is not something you have to be born with. It's not about status symbols or position. It's not about who you are but about how you are. And it's something anyone can learn. Award-winning speaker and consultant Dianna Booher provides scores of practical tips on the physical qualities, communication techniques, thought processes, and attitudes that underlie powerful personal presence. This comprehen- sive guide will enable readers to become compelling leaders no matter what their current position.
Booher shows how to master the dozens of small and significant things that work together to convey personal presence. She details how dress, body language, manners, and even your surroundings enhance credibility and build rapport. You'll learn to use voice and language to demonstrate competence and deliver clear and memorable messages, think strategically and organize ideas coherently, and relate to others in ways that convey genuine interest, respect, good humor, and reliability.
Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, an organization, or a nation. Presence can take you wherever you want to go. With Dianna Booher's expert, entertaining advice, you can have the same kind of influence as the most successful CEOs, celebrities, and civic leaders.
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2008
Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes; want federal action to combat global warming; support stricter gun control; don’t want Roe vs. Wade overturned; and the list goes on. So why is it so hard for progressive candidates to win elections?
Because, says Bernie Horn, most progressives don’t know how to explain their ideas in ways that resonate with “persuadables”—the significant slice of the electorate who don’t instantly identify as Democrats or Republicans. These are the voters who swing elections. There’s been a lot of theoretical discussion about framing lately, but Framing the Future isn’t theory—the concepts outlined have been used successfully by progressive candidates across the nation, even in such conservative bastions as Montana, Arizona, and Florida.
Drawing on rigorous polling data and his own experience as a veteran political consultant, Horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. He offers a crash course in the nuts and bolts of framing and shows how to use three bedrock American values—freedom, opportunity, and security—to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters. He even offers advice on specific words and phrases to use when talking about a variety of issues and ideas.
2010
Shows how we can join the conversation online and share our stories to help make the world a better place.
Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there's anything wrong with that).
At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn't change. Progressives need to get on social networks and share their stories, join conversations, connect with others-and not just others exactly like themselves. It's vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, "creating a just society is sort of like the evolution of the species-if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off."
But there are definitely dos and don'ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts "how to get started" advice for both individuals and organizations.
The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change-and, incidentally, have some fun doing it.