The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.

As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.

You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

For too long, women have been told to confine themselves-physically, socially, and emotionally. Eliza VanCort says now is the time for women to stand tall, raise their voices, and claim their space.

Women fight the pressure to make themselves small in private, professional, and public spaces. VanCort, a teacher, consultant, and speaker, provides the necessary tools for women to rewrite the rules and create the stories of their choosing safely and without apology.

VanCort identifies the five key behaviors of all Space-Claiming Queens: use your voice and posture to project confidence and power, end self-sabotage, forge connections, neutralize unsafe spaces, and unite across differences. Through personal narrative, research, and actionable strategies, VanCort provides how-tos on combating challenges, such as antimentors and microaggressions, and gives advice for building up your old girls club, asking for what you're worth, and owning your space without apology.

Bold, fun, and enlightening, this book is birthed from VanCort's incredible story. Having a mother with schizophrenia forced VanCort to learn to be small and invisible at an early age, and suffering a traumatic brain injury as an adult required her to rethink communication from the ground up. Drawing on these experiences, and those of real women everywhere, VanCort empowers women to claim space for themselves and for their sisters with courage, empathy, and conviction because when we rise together, we rise so much higher.

Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity.Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity.

Through the exploration of robust cases and stories packed with deep insight and vital science, this extraordinary collection explores how we can adapt our notions of value, markets, and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive, and nature flourishes.

In part I, The Business of Business Is Betterment, the contributors show how enterprises today are further developing-and even taking a quantum leap beyond-the multistakeholder logic of shared value creation. Part II, Net Positive = Innovation's New Frontier, is focused on what companies can and are doing to move away from doing no harm to playing an active role in solving environmental, social, and economic problems. The final section, Ultimate Advantage: A Leadership Revolution That Is Changing Everything, looks at new leadership paradigms-characterized by unexpected qualities like virtue, love, compassion, and connection-that are crucial to creating engaged, empowered, innovative, and out-performing enterprises.

This book is designed to galvanize change and unite a global community of inquiry and action. It establishes the conceptual cornerstones for a new kind of business practice that will lead the way to an equitable, sustainable, and flourishing future.

This is the first authoritative book on building employee resource groups (ERGs) to empower underrepresented employees and positively impact diversity, equity, and inclusion (DEI) efforts within organizations and in society at large.

In existence for decades, ERGs originated out of affirmative action policies and have evolved into powerful sources of employee activity and engagement. Organizations can leverage ERGs to support business goals, but ERGs can also play a critical role in creating a more inclusive work environment for marginalized individuals. ERGs represent a balance of serving company interests and empowering employees, offering the opportunity for innovative leadership within organizations.

This book is a practical guide on how to manage ERGs effectively and how they inspire a deeper connection between employees and companies while helping us progress toward the DEI goals that we aim to accomplish. Participating in an ERG can help professionals of color and other historically excluded groups advance their careers, thereby increasing diverse representation in leadership. Farzana Nayani provides foundational tools for starting ERGs and outlines the five Ps-purpose, people, processes, planning, and priorities-needed to successfully operate them. 

Unlike other ERG handbooks, this book is people-centric and socially conscious and thoughtfully takes into account the experiences of employees and leaders during current times. It also serves as a deeper call to action around how ERGs can foster authentic change within organizations, creating transformative impact in the surrounding world.

For newcomers and upper management alike, leadership can be overwhelming and overcomplicated. By building core tenets of leadership around two key words for each chapter, Bill Treasurer simplifies the equation.

Congratulations, new leader! You've joined the ranks during an exceptionally complicated time.

Our current workplace climate is fraught with political divisions, economic disparities, and ever-shifting social dynamics. Leaders are managing remote teams across larger geographic distances and facing new roadblocks to onboarding, giving performance feedback, and nurturing healthy relationships.

Leadership Two Words at a Time speaks directly to the plight of the new leader and is divided into three parts: Leading Yourself, Leading People, and Leading Work. Rather than overintellectualize the practice, Bill Treasurer breaks up the concept into essential and understandable learning nuggets-summed up by two-word headers-that provide the practical guidance and support that leaders often don't get. The result is time-tested wisdom that new leaders can grasp immediately and implement easily-and, with a little practice, master completely. Consider it a personal leadership playbook.

This book gives you the basic building blocks to gain both competence and confidence, take on greater responsibility, and learn what it takes to be and stay a leader.

La verdad ineludible es que el racismo sistémico y las estructuras coloniales son principios fundamentales de nuestras economías.

Nuestra industria filantrópica de mil millones de dólares es un ejemplo flagrante. ¿Cómo, pues, cambiamos la filantropía y otras industrias hacia la reconciliación social y la sanación si sus premisas básicas son la explotación, la extracción y el control? En Descolonizar la riqueza, Edgar Villanueva mira más allá de la glamurosa y altruista fachada de la filantropía y nos introduce en sus sombras: supremacía blanca, complejo de salvador y opresión interiorizada. Después, basándose en tradiciones nativas, Edgar empodera a individuos e instituciones para comenzar a reparar los daños mediante sus siete pasos para la sanación. En esta segunda edición, añade inspiradores ejemplos de personas que utilizan sus recursos para descolonizar el sector del entretenimiento, museos, bibliotecas, la propiedad de tierras y mucho más. Todos podemos ser personas y líderes sanadores para restaurar el equilibrio, y todos tenemos que hacer nuestra parte. ¿Estás dispuesto?