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The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.
The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people.
A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.
This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.
The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people.
A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.
This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Kick fear-based living to the curb and discover exactly how to manifest the life of your dreams!
Is there another level of life that you want to live? Are there goals you've been struggling to achieve? It's time to stop settling for excuses and start achieving excellence!
With nearly two decades of experience working with high achievers globally, peak performance expert Delatorro McNeal II is passionate about teaching people how to live life full throttle. As a motorcycle enthusiast, McNeal uses powerful biking metaphors to vividly illustrate how to reject the monotony of living on cruise control. Packed with interactive exercises, compelling questions, and thought-provoking analogies, this book teaches you the methodology and the psychology to bring the best out of yourself! Each of the twelve chapters starts with the word Shift and invites you to make a simple but profound change that will accelerate your results and expand the horizons of your possibilities. You'll discover how to
• Lean into the curves of life and business
• Sever your dependency on the “kickstands of life”
• Put your weight into the changes you desire most
• Steer the flow of your emotional states
• Shift your core relationships to invite the right posse to your biker club
• Drive defensively to avoid the potholes that stop most people from succeeding
From the introduction all the way through to the conclusion, this book is a transformational seminar on paper. Join Delatorro McNeal as he takes you on the personal development journey of a lifetime.
Is there another level of life that you want to live? Are there goals you've been struggling to achieve? It's time to stop settling for excuses and start achieving excellence!
With nearly two decades of experience working with high achievers globally, peak performance expert Delatorro McNeal II is passionate about teaching people how to live life full throttle. As a motorcycle enthusiast, McNeal uses powerful biking metaphors to vividly illustrate how to reject the monotony of living on cruise control. Packed with interactive exercises, compelling questions, and thought-provoking analogies, this book teaches you the methodology and the psychology to bring the best out of yourself! Each of the twelve chapters starts with the word Shift and invites you to make a simple but profound change that will accelerate your results and expand the horizons of your possibilities. You'll discover how to
• Lean into the curves of life and business
• Sever your dependency on the “kickstands of life”
• Put your weight into the changes you desire most
• Steer the flow of your emotional states
• Shift your core relationships to invite the right posse to your biker club
• Drive defensively to avoid the potholes that stop most people from succeeding
From the introduction all the way through to the conclusion, this book is a transformational seminar on paper. Join Delatorro McNeal as he takes you on the personal development journey of a lifetime.
Ask Outrageously!
2017
Stop Holding Yourself Back—It's Time to Go Ask!
The strongest relationships, top sales groups, and most successful organizations have one thing in common: people who have the courage to ask outrageously. This doesn't mean being obnoxious or taking advantage of people. It means not compromising, taking a risk to get what you know you need, not what you think you can get.
Based on Linda Swindling's original research and her experience helping people make high-stakes requests in everything from business negotiations to marriage proposals, this book offers proven approaches to improve your asking and boost your chances of success. Whether you are a professional looking for a bigger opportunity, an entrepreneur striving to build a company, a nonprofit seeking funding, or simply a parent or friend wanting a more fulfilling relationship, it's time to make that big ask! Get ready. Your results will surpass your greatest expectations!
The strongest relationships, top sales groups, and most successful organizations have one thing in common: people who have the courage to ask outrageously. This doesn't mean being obnoxious or taking advantage of people. It means not compromising, taking a risk to get what you know you need, not what you think you can get.
Based on Linda Swindling's original research and her experience helping people make high-stakes requests in everything from business negotiations to marriage proposals, this book offers proven approaches to improve your asking and boost your chances of success. Whether you are a professional looking for a bigger opportunity, an entrepreneur striving to build a company, a nonprofit seeking funding, or simply a parent or friend wanting a more fulfilling relationship, it's time to make that big ask! Get ready. Your results will surpass your greatest expectations!
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