Corporate social responsibility (CSR) can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective, CSR must be intimately connected to the corporate brand—it must reinforce a company's unique identity and be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage and business strategy?

Kellie McElhaney, one of the world's leading experts on CSR strategy, offers a detailed process for seamlessly integrating your CSR efforts into your overall business objectives. “My goal,” she writes, “is not to tell you how to force your CSR strategy to be more authentic. My goal is actually to help you develop a CSR strategy that is authentic because of its natural linkage to your company's mission, vision, and values.”

Just Good Business lays out a framework of seven principles that help you develop CSR initiatives that make good business sense and tell the world about them in ways that are compelling and memorable. McElhaney offers a wealth of practical advice on implementation, including how to measure the results of your CSR.

McElhaney draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book's case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors and draw upon her work with leading corporations, such as McDonald's, Nokia, Levi Strauss, Digicel, Birkenstock, Gap Inc., HP, and Pepperidge Farm.

Savvy companies carefully manage their brand in every area. CSR shouldn't be any different. Just Good Business offers a detailed blueprint that any company can use to ensure that its CSR strategy delivers significant, quantifiable, bottom-line benefits.

This companion game to The Innovation Code brings leadership training to life in a new way. Get your leaders and employees up and moving, discovering their strengths and passions in an interactive, fully immersive game.The Competing Values Card Deck is a great, immersive experience for organizations. The card deck helps teams sort themselves into the quadrants of the Innovation Code model and then uses the included and ancillary materials so participants can learn more about their teams. Armed with this knowledge, teams will be able to leverage the concepts of competition and collaboration in their organizations. Get ready to get a whole room of people up, moving around, and talking to each other without resorting to questions about everyone's favorite ice cream flavor.

• Find out more at www.gitawalkthrough.com

"The key questions for today's managers and leaders," writes Jack Hawley, "are no longer issues of task and structure, but questions of spirit." Not only do we all yearn for spiritually rooted qualities at work, those very qualities-integrity, character, love, inspiration, faith, reverence-are key factors in an enterprise's success.

Through real-life examples, Hawley shows how people can create improved workplaces and more resilient, effective, and successful organizations. He shows how leaders and managers who are motivated by a spiritual vision will liberate the best in people, and explains why all leadership is spiritual.

Hawley offers examples of people actually living by their inner truth at work, and shows how such people can create an improved place to work and a more resilient, effective organization.

• Find out more at www.gitawalkthrough.com

Zenobia is a former industry giant bedeviled by paralyzing hierarchies, grossly inadequate communications, and distrust. It is a broken place, a fortress doomed to collapse upon itself.

Enter Moira, a young woman responding to a cryptic help wanted ad that asks her to report to room 133A – but there are no directions, no sign of the room, and nobody seems inclined to help her find it. As she moves through the Zenobian maze, Moira makes some surprising discoveries about the power of teamwork and the qualities that define true leaders. Her story is interwoven with that of a long-time Zenobia employee named Gallagher, who watches and comments as Moira tries to find the ever-elusive room 133A.

Zenobia reminds us that imagination is one of the most powerful, and most overlooked, elements of business success. Like Moira, those who succeed see what is not yet there, keep faith in their vision, take risks to achieve it, and inspire others to join them. This unusual book will move readers to take a fresh and fearless look at their own organizations and to remember that leadership is not determined by title or position. Rather, as the want ad Moira answers puts it, “Creative persistence a prerequisite. A desire for the extraordinary an absolute must.”

This radical and rigorous rethinking of the traditional MBA program combines solid business principles with a commitment to environmental and social justice.

Many current and aspiring entrepreneurs are looking for a solid business education that also deeply aligns with their progressive values. Based on a course field-tested with over 500 students, this book fills that gap. It covers traditional topics such as business strategy and structure, finance, marketing, recruiting, and branding from a socially just and environmentally regenerative perspective. And it also touches on topics such as strategies to reverse climate change, nonviolent communication, self-managing organizations, locally self-reliant economies, racial justice, and more.

Traditional MBA programs are based on outdated principles that were developed during the Industrial Revolution-and they can be hugely expensive. Sustainable MBA programs, while laudable, are too incremental to make a sufficient impact. The Next Economy MBA is for entrepreneurs seeking to make business an active force for good. It draws on the authors' experience of working with over 300 social enterprises, from small organizations like Winona's Hemp and Heritage Farm to household names like Ben & Jerry's and Patagonia.

Our current economy, what the authors call the Business as Usual Economy, has created a massive wealth gap, a climate crisis, racial division, and needless housing, food, and healthcare shortages. This book shows how businesses can pave the way to a Next Economy that meets the basic needs of all people and restores and protects the planetary ecosystem.

The truly effective leader today must be one who leads others to lead themselves. The rapid pace of change demands fast and flexible responses throughout the organization-there's no time to wait for directives from the top. And the highly-skilled workers so vital to organizational success also demand a high degree of independence. Old-fashioned command-and-control leadership is just too slow and stifling.
Charles Manz and Henry Sims, Jr. pioneered the concept self-leadership in their bestselling book SuperLeadership. In The New SuperLeadership, the authors present new content and examples designed to help leaders develop the kind of autonomous, quick-reacting workforce necessary to thrive in these turbulent times. This enriched and expanded edition takes the concepts in the first edition to another level by emphasizing a pragmatic, how-to approach for developing leaders at every level of the organization.
Drawing on contemporary examples and profiles, many from the high-tech and information sectors, Manz and Sims shatter the myth of the traditional, aggrandized versions of "heroic" leadership. They show that a leader truly becomes successful by turning followers into extraordinary self-leaders-pillars of strength that will support the organization at every level. They detail a series of action-oriented steps through which the SuperLeader provides an opportunity for followers to express and develop their own leadership skills-and in the process become highly motivated, dynamic contributors.
The New SuperLeadership critically reviews traditional leadership styles, vividly illustrating the drawbacks of each: the "Strong Man" whose reliance on fear-based compliance smothers initiative; the "Transactor" who promotes a narrow "what's in it for me?" mentality; and the "Visionary Hero" whose powerful personality inspires commitment but inadvertently discourages independent thinking. By bringing out the leader in every employee, SuperLeadership enables leaders to avoid these pitfalls and develop an enthusiastic, innovative and energized workforce.
The New SuperLeadership is a radically new way of looking at leadership, offering a leadership paradigm ideally suited to the realities of the modern workplace. It reveals that the only way to succeed today is to tap into the innate leadership potential that lies within every employee.

• Thoroughly revised and updated edition of bestselling SuperLeadership

• Features numerous real-life stories of how leaders have achieved greater success through bringing out self-leadership in others

• Even more essential now than when first published