2018
More than vision, strategy, creativity, marketing, finance, or even technology, it is ultimately people that determine organizational success. That's why virtually every organization wants more top talent. But do you know what they're looking for? It might not be what you think! Talent Magnet will show you how to attract and keep great people.
Self-assessment companion product to The Transformational Consumer
PRODUCT INFORMATION:
Format: Online Subscription
Price: $9.95 for one-year subscription, or five tests, whichever comes first
Description: This instrument helps business leaders sequence an intentional action plan for what to rethink first, and how to do it given specific business priorities, resources and challenges. It consists of 30 questions to help rethink 1) what you sell, 2) your customer, 3) your marketing, 4) your competition, and 5) your culture.
AUTHOR'S WELCOME:
The fact that you’re reading this tells me something about you. It tells me that you’ve made the decision to accept this call to adventure. It tells me that you have a vision for transcending the transactional, and becoming a transformational leader of a transformational business.
It also tells me that you are a conscious leader. That could mean a lot of things, but mostly means right now that you are awake. Awake and concerned enough to know that disengagement is the enemy. Awake and optimistic enough to have hope that rethinking what you sell, your customer, your marketing, your competition and your culture are the first steps on the path beyond disengagement. And awake and wise enough to know how hard change management is to pull off, and to seek out help converting what you read in The Transformational Consumer into a real plan of action.
I’m here to help. Take some time, and answer the following questions about your business, your product, your customers, your industry and your team. The process of just answering them could very well spark some thoughts, so stay open to that.
The best practice is to approach the assessment by suspending cynicism and frustration, but also with the commitment never to drink your company’s own Kool-Aid or buy your own hype. It is also helpful to have a sense for your company’s current priorities, challenges, and key performance indicators [KPIs] or other success metrics.
You can take the assessment up to 5 times. I encourage you to have leaders from other teams in your company to take it, at the same time as you, to compare results and kickstart the change management strategy from a collaborative place.
When you’re done, the tool will provide you with the insights you need to sequence an intentional action plan for what to rethink first, and how to do it given your specific business priorities, resources and challenges.
ABOUT THE BOOK:
The Transformational Consumer
They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.
They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.
Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.
Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.
The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.
When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
When African women arrived on American shores, the three-headed hydra—servile Mammy, angry Sapphire, and lascivious Jezebel—followed close behind. These stereotypes persist to this day through newspaper headlines, Sunday sermons, social media memes, cable punditry, government policies, big screen portrayals, and hit song lyrics. Author Tamara Winfrey Harris reveals that while emancipation may have happened more than 150 years ago, America still won't let a sister be free from this coven of caricatures.
The latest edition of this bestseller features new interviews with diverse Black women about marriage, motherhood, health, sexuality, beauty, and more. Alongside these authentic experiences and fresh voices, Winfrey Harris explores the evolution of stereotypes of Black women, with new real-life examples, such as the rise of blackfishing and digital blackface (which help white women rise to fame) and the media's continued fascination with Black women's sexuality (as with Cardi B or Megan Thee Stallion).
The second edition also includes a new chapter on Black women and power that explores how persistent stereotypes challenge Black women's recent leadership and achievements in activism, community organizing, and politics. The chapter includes interviews with activists and civic leaders and interrogates media coverage and perceptions of Stacey Abrams, Vice President Kamala Harris, and others.
Winfrey Harris exposes anti–Black woman propaganda and shows how real Black women are pushing back against racist, distorted cartoon versions of themselves. She counters warped prejudices with the straight-up truth about being a Black woman in America.
• Gain fundamental knowledge of Earned Value Management (EVM)
• Learn how EVM can be applied to a team, project, program, or organization
• Understand how to define what your organization wants from its EVMS
• Discover a five stage maturity model for EVMS implementation
• Bring your EVMS in line with ANSI 748 guidelines
• Review many real or imagined impediments to implementing EVM and how to overcome the real ones
PLUS — You'll gain practical EVM experience through a comprehensive case study that follows a fictional company and newly hired project manager. By applying the EVM knowledge and skills covered in the book, the project manager illustrates the ease of implementing an effective EVMS!
Business survival requires valuing what customers value—and in our overworked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs.
To become a real-time company, as top scholars Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time.
Where should leaders look to innovate? Powers and Ferratt say to search every step in the life of a product or service, from development to production to usage. And for each step, they identify four possible levers for innovation: the design of the products or services themselves, the process used to produce them, the data that can be gathered on their use, and the people who make or provide the product or service.
The book features dozens of examples of companies that are getting it right and the innovations they used to help their customers save time, all while helping themselves to a hefty slice of market share. This is a comprehensive, authoritative guide to thriving in a revolution that is sweeping every industry and sector.
o How to embody the values of service, truth, and personal responsibility in leadership roles
o Insights about management, leadership, and purpose from a successful businessman and perceptive student of Gandhi's life and writings
Though Gandhi is one of the most written-about figures of the twentieth century, this is the first book to apply lessons from his life to the practical tasks faced by contemporary leaders-from corporate managers and executives to government administrators, nonprofit professionals, educators, and others.
In times shaped by colonialism, dictatorships, and two World Wars, Gandhi demonstrated that an idealist could also be a practical and effective leader. In our times of increasing cynicism about the quality of leadership we can expect and aspire to, Keshavan Nair reminds us that, "We are all engaged in leadership, in practicing it and selecting those who will lead." In A Higher Standard of Leadership, he offers a pragmatic guide based on the concepts Gandhi exemplified:
o leadership is service, not a path to power and privilege;
o effective goals, decisions, and strategies can be guided by moral principles;
o a single standard of conduct, based on absolute values, should be maintained in both public and private life.
A lifelong student of Gandhi's teachings and a businessman with more than 25 years of experience in corporate and governmental leadership development, Nair is uniquely positioned to bridge the two worlds. Using illustrative examples from Gandhi's life and writings, he identifies commitments-to conscience, openness, service, values, and reduced attachments-and describes the courage and determination necessary to work and lead by them. In simple and direct language, he explores the process of making decisions, setting goals, and implementing actions guided by the spirit of service and commitment to values that is essential to the realization of a higher standard of leadership in our workplaces and communities.
- Shows America's economic system to be at odds with its social and political goals and proposes a system designed to increase personal freedom
- Questions the most basic assumptions that drive our economic system, and argues that its entire structure must be challenged
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