Deanna Zandt is a media technologist, the co-founder of and partner at Lux Digital, and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler 2010). She is a consultant to key media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower's Hightower Lowdown. Zandt is contributor to Forbes.com via her ForbesWoman "Prospect: Tech" blog, and a social media advice contributor NPR's flagship news program, "All Things Considered." She has advised the White House on digital strategy and public engagement. Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.