Emotional Value

Creating Strong Bonds with Your Customers

Janelle Barlow (Author) | Dianna Maul (Author)

Publication date: 04/01/2000

Bestseller over 20,000+ copies sold

Emotional Value
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences.
Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
  • From the coauthor of the bestselling A Complaint Is a Gift

  • Offers customer service managers and supervisors dozens of proven ideas, innovative options, and powerful examples of organizations that systematically add emotional value to their customers' experience

Read more...

Formats
Hardcover - $27.95 - Members: $25.16
Hardcover - $27.95 - Members: $25.16
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ePub - $27.95 - Members: $19.57
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Book Details
Overview
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences.
Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
  • From the coauthor of the bestselling A Complaint Is a Gift

  • Offers customer service managers and supervisors dozens of proven ideas, innovative options, and powerful examples of organizations that systematically add emotional value to their customers' experience

About the Authors
Endorsements
Table of Contents
Excerpt

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