“This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. 

B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

Discover the Purpose Advantage!

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.

For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits.

Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically—but you're locked into your plan. The lean startup is all about agility and flexibility. Its mantra is “build, measure, learn”: create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn't.

Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.

This enhanced edition of The Seven Paths contains 20 minutes of exclusive video interviews with Good Buffalo Eagle, co-founder of ANASAZI Foundation, and his sons Thunder Voice Eagle and Gentle Wind Eagle. This gives the reader a glimpse of the ANASAZI trail and greater insight into what it means to live the Path of WE. People have moved away from Mother Earth, bringing heartache, pain, and other maladies of the modern age. The “self-help” movement claims to offer peace and fulfillment to individuals, but this solitary approach takes us only so far. Ultimately, it is in communion with our fellow beings and the natural world that we are made whole. We need to leave the path of Me and follow the path of We. This poetic, evocative story presents the meditations of an ancient Anasazi tribesman who rejects his family and sets off on a journey through the desert. He walks seven paths, each teaching a lesson symbolized by an element of the natural world: light, wind, water, stone, plants, animals, and, finally, the unity of all beings with the Creator. The Seven Paths reveals a source of wisdom, restoration, and renewal familiar to native people but lost to the rest of us, seven elements among nature that combine to mend human hearts. Filmed against the backdrop of the beautiful and dramatic Arizona desert, the thirteen videos expand on the deeper messages of the book. ANASAZI founder Good Buffalo Eagle reflects on the profound gift of choice we are all granted, how we transform ourselves by lifting others up, what happens when we recognize the seeds of greatness in ourselves and others, how nature teaches us, and how we find our belonging place. His son Gentle Wind Eagle explains why a heart at peace can always overcome a heart at war. And his son Thunder Voice Eagle shares his moving personal experiences walking each of the seven paths.This enhanced edition of The Seven Paths contains 20 minutes of exclusive video interviews with Good Buffalo Eagle, co-founder of ANASAZI Foundation, and his sons Thunder Voice Eagle and Gentle Wind Eagle. This gives the reader a glimpse of the ANASAZI trail and greater insight into what it means to live the Path of WE. People have moved away from Mother Earth, bringing heartache, pain, and other maladies of the modern age. The “self-help” movement claims to offer peace and fulfillment to individuals, but this solitary approach takes us only so far. Ultimately, it is in communion with our fellow beings and the natural world that we are made whole. We need to leave the path of Me and follow the path of We. This poetic, evocative story presents the meditations of an ancient Anasazi tribesman who rejects his family and sets off on a journey through the desert. He walks seven paths, each teaching a lesson symbolized by an element of the natural world: light, wind, water, stone, plants, animals, and, finally, the unity of all beings with the Creator. The Seven Paths reveals a source of wisdom, restoration, and renewal familiar to native people but lost to the rest of us, seven elements among nature that combine to mend human hearts. Filmed against the backdrop of the beautiful and dramatic Arizona desert, the thirteen videos expand on the deeper messages of the book. ANASAZI founder Good Buffalo Eagle reflects on the profound gift of choice we are all granted, how we transform ourselves by lifting others up, what happens when we recognize the seeds of greatness in ourselves and others, how nature teaches us, and how we find our belonging place. His son Gentle Wind Eagle explains why a heart at peace can always overcome a heart at war. And his son Thunder Voice Eagle shares his moving personal experiences walking each of the seven paths.

"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.”
—Nir Eyal, bestselling author of Hooked and Indistractable

Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.

Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work.

Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

WE ARE ALL in the people business because we deal with other people all the time. But do you sometimes reach out to others only to find your efforts misunderstood or rejected? Do you wish your relationships with people close to you were more harmonious and fulfilling? PeopleSmart is a practical guide for anyone who asks these questions, which means most of us at some time or other. It reveals a powerful plan for making your relationships more productive and rewarding-whether they are with a supervisor and coworkers or a spouse, relatives, and friends-by developing your interpersonal intelligence.

• Offers user-friendly tips, helpful self-assessment tools, motivational checklists, and practical exercises to help readers build their interpersonal intelligence skills
• Provides an effective, step-by-step plan to make every relationship-with supervisors, coworkers, teammates, spouses, partners, children, relatives, and friends-more successful and fulfilling
• Presents eight essential interpersonal intelligence skills and a powerful five-step process for developing each one